Marit Maaring
Tallinn,Estonia
Summary
Accomplished E-Commerce Lead with a proven track record at Weekend OÜ, adept in Business Development and Team Leadership. Spearheaded market expansions, significantly enhancing user experience and leveraging analytics tools like Google Analytics for data-driven decisions. Excelled in fostering strategic partnerships and optimizing operations, achieving remarkable growth and efficiency.
Overview
8
8
years of professional experience
Work History
E-Commerce Lead
Weekend OÜ
Tallinn, Estonia
06.2024 - Current
- Developed and Managed E-commerce Strategy
- Lead Customer Service and Production Teams
- Oversaw Online Store Operations
- Optimized User Experience (UX)
- Conducted Data Analysis and Reporting
- Coordinated Digital Marketing Campaigns
- Customer Feedback and Quality Assurance
- Optimized Payment and Checkout Processes
Senior Country Manager Baltic States
About You SE & Co. KG
Hamburg
02.2023 - Current
- Leading a team of 3 e-commerce specialists, providing coaching and guidance to achieve departmental goals
- Projects Management (market launches, payments, and customers behavior fees ect.)
- Ensured compliance with local regulations and industry standards, minimizing legal and operational risks
- Oversee the day-to-day operations of the e-commerce platform, ensuring a seamless customer experience from browsing to purchase
- Analyze customer data and user behavior to identify trends and opportunities for improvement, leading to a higher conversion rate across all stacks
- Stay up to date with e-commerce industry trends and technology advancements to drive continuous improvement
- Collaborate with cross-functional teams
- Quality Management
Country Manager Estonia
About You SE & Co. KG
Hamburg
08.2021 - 02.2023
- Implemented pricing and promotion strategies that improved profit margins while maintaining competitive pricing
- Established and maintained relationships with key stakeholders, including suppliers, distributors, and regulatory authorities
- Continuously monitored market trends and consumer behavior, adapting business strategies to stay ahead of the competition
- Successfully launched Portugal, Greece and Norway markets
Junior Country Manager Estonia
About You SE & Co. KG
Hamburg
12.2019 - 08.2021
- Successfully led and managed the expansion of the ecommerce business into Estonian market, achieving significant market share in local retail industry within first year
- Developed and executed market entry strategies, including market research, competitive analysis, and partnership negotiations, resulting in strong brand recognition and customer acquisition
- Oversaw all aspects of country operations, including marketing, logistics, customer service, and team management
- Managed a cross-functional team of 20 professionals, fostering a collaborative and high-performance culture
Consultant
Government Office Estonia
Tallinn
01.2018 - 06.2019
- Training ministries to use e-Consultation System
- Registration of the EU Commission proposals
- Registration of the EU restraint documents
- Communicating with the Estonian Parliament EU committee
- Preparation of the Coordination Council of EU issues
- Advising EU documents management
Accreditation Adviser
Government Office Estonia
Tallinn
01.2017 - 06.2018
- Accreditation software structure design development for content
- Software administration
- Training end-users of software
- Providing support for end-users
- Software testing and debugging
- Designing badge layouts
Education
Master of Science - Politics and Governance
Tallinn University
Tallinn, Estonia06.2016
Bachelor of Arts - International Relations and Affairs
Tallinn University of Technology
Tallinn, Estonia06.2013
Skills
- Business Development
- Market Entry and Expansion
- Team Leadership
- Management
- Collaboration
- Market Research
- Analysis
- Supply Chain Management
- Strategic Partnerships
- Customer Relationship Management (CRM)
- Data Analysis
- Reporting
- User Experience Optimization
- KPI monitoring
- Project Management
- Effective Communication
- Problem Solving
- Risk Management
- Tableau
- LookerStudio
- PowerBI
- Google Analytics
- JIRA
- Confluence
- Magento
Websites
Hobbies and Interests
- Basketball
- DJing
- Music Production (Ableton, Logic Pro)
Projects
Shipping Costs, The Shipping Costs Optimisation Project aimed to reduce shipping expenses while maintaining or improving the quality and efficiency of shipping processes within the organisation and to the end customer. By implementing cost-effective strategies, the project's top-level goal was to enhance the company's competitiveness and profitability. Return Costs, Project focused on minimising return-related expenses while providing customer-friendly return process and awareness on the environmental aspects. The project aimed to reduce operational costs and improve overall profitability. Payment type fee, Project was aimed at streamlining and optimising the payment processing fee structure for customers. The project's goal was to balance between offering convenient payment options and managing associated fees efficiently.
Languages
- Estonian, Native
- English, Fluent
- German, Upper intermediate
Personal Information
- Date of Birth: 06/21/91
- Nationality: Estonian
Timeline
E-Commerce Lead
Weekend OÜ
06.2024 - Current
Senior Country Manager Baltic States
About You SE & Co. KG
02.2023 - Current
Country Manager Estonia
About You SE & Co. KG
08.2021 - 02.2023
Junior Country Manager Estonia
About You SE & Co. KG
12.2019 - 08.2021
Consultant
Government Office Estonia
01.2018 - 06.2019
Accreditation Adviser
Government Office Estonia
01.2017 - 06.2018
Master of Science - Politics and Governance
Tallinn University
Bachelor of Arts - International Relations and Affairs
Tallinn University of Technology
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