Alexander Corkhill

(In addition to Head of Content Marketing duties)

• Providing both strategic direction and operational support for all content and digital marketing efforts, creating and executing Bolt's digital roadmap across five key functions: Content Production, Editorial, Localisation, Optimisation, and Web.
• Driving growth by implementing product-focused, organic revenue-generating strategies.
• Ensuring that Bolt's online brand reputation is maintained to ensure a consistent, on-brand experience - both on and off-site.
• Developing policies and procedures to ensure compliance with corporate and brand standards.
• Personally curated, robust, AI-driven tooling to improve brand consistency.
• Contributing innovative ideas and solutions to enhance team performance and outcomes.
• Analysed user-perception surveys to improve brand positioning.

• Led global content branding, communications, and product UX/UI strategy and execution across all product verticals (Ride-hailing, Rentals, Food Delivery, and B2B)
• Scaled and led the Content Marketing team in daily tasks and projects.
• Defined and implemented a robust content marketing strategy to drive brand awareness and affinity, and consistently deliver on aggressive KPIs.
• Developed the company's brand guidelines, ensuring consistent style and tone of voice for all audiences.
• Owned the localisation vertical, optimising D2C and B2B content in 40+ languages
• Championed designing and implementing SEO/SEM and App Store Optimisation (ASO) best practices
• Leveraged data analytics to continuously monitor and improve output efficacy.

• Excelled in defining strategic roadmaps and setting daily priorities, providing regular updates to the board.
• Developed and executed KPI-driven initiatives to enhance brand recognition.
• Successfully oversaw the entire project life cycle of diverse marketing campaigns.

• Led and supervised a diverse team of professionals specialising in content marketing, branding, social media, and PR.
• Steered the completion of global-scale communications projects.
• Ensured content strategies aligned with corporate objectives and managed the company's PR efforts.

• Led content development, social media management, and campaign/project management across all digital mediums.
• Created a user-friendly website with a focus on enhancing user experience (UX).
• Managed all social media accounts ensuring brand consistency.
• Coordinated with other departments on cross-functional projects related to content creation or promotion.
• Reviewed analytics reports to measure the success of existing campaigns.

• Established and operated an independent strategic brand and content marketing agency.