Alisa Ezhkova
London,United Kingdom
Overview
4
4
years of professional experience
1
1
Certification
Work history
Founder and Strategist
TEENSKIN
London, United Kingdom
01.2025 - Current
- Independently developed a comprehensive business plan for a Gen Z-targeted skincare resale platform powered by AI skin analysis.
- Implemented an innovative approach to skincare by combining personalized AI-driven diagnostics with curated routines tailored exclusively for teenagers.
- Launched a TikTok-focused marketing strategy, growing awareness through platform-specific content, creator collaborations, and trend integration.
Sales and Marketing Executive
MSR SOLICITORS
London, United Kingdom
10.2024 - 01.2025
- Acquired clients from the Russian market and facilitated translating legal documents between English and Russian.
- Built relationships, negotiated agreements, and developed strategies to meet sales targets and drive business growth.
- Created social media content tailored to legal issues relevant to the Russian market, enhancing client engagement and brand visibility.
Sales and Marketing Specialist
EDUCATION FIRST LTD
London
05.2023 - 10.2023
- Promoted and sold the top-ranked program to pre-qualified potential candidates, delivering the organization's brand values and principles.
- Supported recruiters with advanced candidates, qualifying and analyzing their knowledge and skills to understand whether they would fit the program well.
- Contributed to team coaching and development by providing training and guidance to new team members.
Retail National Account Executive
FUTURE LTD
London
01.2022 - 12.2022
- Managed Spend Trackers for publisher details, accurately tracking commercial deals worth up to £4 million annually at WHSmith, while efficiently processing invoices and generating sales reports to meet deadlines.
- Led communication between retail groups and sales teams, coordinating promotions and optimizing internal range processes for key accounts, resulting in a 15% increase in tracking accuracy and 10% reduction in discrepancies.
- Developed strong relationships with stakeholders and retail partners, fostering a collaborative work environment and improving operational efficiency through streamlined processes and proactive problem-solving.
Public Relations Intern
BACCHUS AGENCY
London
07.2021 - 10.2021
- Strategically identified and leveraged high-impact press releases, consistently updating reports to maximize media exposure and brand visibility for clients in the luxury travel sector.
- Conducted comprehensive monthly analyses of leading publications (ELLE, Harper's Bazaar, Vogue, GQ), creating targeted documents on travel features that resulted in a 25% increase in successful tourism promotions for clients.
- Cultivated and maintained strong professional relationships with influential journalists and high-profile clients through active engagement at exclusive events, leading to partnerships with prestigious entities such as Rosewood Hotels and The Carlton Tower.
Education
MA - Luxury Business
Sotheby's Institute of Art
09.2023 - 10 2024
Master of Science - International Marketing
Hult International Business School
09.2020 - 7 2021
Bachelor of Business Administration - Marketing Major
Hult International Business School
09.2017 - 5 2020
Certification
- Certifications: GCSE certificate, IB Diploma
- Languages: Russian (Native), English (Fluent), Spanish (B2)
- Technologies: Microsoft Office (Including Excel), Instagram and Facebook ad management, Canva
Timeline
Founder and Strategist
TEENSKIN
01.2025 - Current
Sales and Marketing Executive
MSR SOLICITORS
10.2024 - 01.2025
MA - Luxury Business
Sotheby's Institute of Art
09.2023 - 10 2024
Sales and Marketing Specialist
EDUCATION FIRST LTD
05.2023 - 10.2023
Retail National Account Executive
FUTURE LTD
01.2022 - 12.2022
Public Relations Intern
BACCHUS AGENCY
07.2021 - 10.2021
Master of Science - International Marketing
Hult International Business School
09.2020 - 7 2021
Bachelor of Business Administration - Marketing Major
Hult International Business School
09.2017 - 5 2020
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