Andrei Muzychenco
Marketing Manager
Tallinn
Summary
Dynamic and results-oriented Markeng Manager with over 15 years of experience in e-commerce, branding, and digital markeng. Focused on creang impacul strategies that enhance customer engagement, build brand loyalty, and drive business growth. Skilled in campaign management, budget opmisaon, and crossfunconal colaboraon, with a strong ability to deliver data-driven soluons and measurable results.
Overview
16
16
years of professional experience
Work History
PROJECT LEADER | MARKETING AND COMMUNICATIONS
BODO IT
03.2024 - Current
- Campaign Management: executed 5 key projects, including an OOH campaign with over 1 million views, three digital campaigns achieving a 12% higher clickthrough rate and over 1 million impressions, and a public relations campaign that significantly boosted brand awareness
- Budget Optimization: managed marketing budgets totalling €45,000, optimizing allocation to achieve a 15% reduction in cost per acquisition (CPA) while maintaining campaign quality
- Social Media Performance: developed content strategies for Meta and TikTok, resulting in a 25% increase in engagement rates and generating over 350,000 interactions in six months
- Marketing Consultancy: delivered project-based consultancy that improved brand positioning and public relations, resulting in a 15% growth in positive media coverage and a more robust stakeholder perception
CEO | HEAD OF MARKETING
SUSHI SHOP OÜ
02.2013 - 08.2024
- Brand Creation and Market Leadership: developed and launched a strong food brand, achieving a 65% increase in returning customers
- Market Expansion: opened 5 Sushi Shops in shopping malls within 2 years, increasing the company's market share in the Tallinn restaurant sector to 11%
- Online Platform Launch: created and launched www.sushishop.ee, an online platform for sushi delivery, resulting in a 45% increase in delivery orders and a 12% growth in GAD
- Email and SMS Marketing: integrated MailerLite for email marketing automation, developing and managing over 500 and 75 SMS marketing campaigns via Sendberry, with automated workflows implemented through Twilio
- Campaign Management: organised over 10 offline OOH campaigns and managed over 120 digital campaigns on Meta platforms
- Budget Optimization: monitored and optimized campaign budgets across all platforms, including creating and managing core advertisements on Google Ads
MARKETING DIRECTOR
LUCRUM GRUPP OÜ
03.2009 - 01.2013
- Marketing Strategy Development: designed and implemented comprehensive digital and offline marketing strategies, acquiring over 1500 new customers within three months and maintaining a 55% retention rate among existing clients
- Digital Campaigns: launched and managed over 50 targeted online advertising campaigns through Google Ads, resulting in a 30% increase in website traffic and a 20% boost in conversions within six months
- Offline Promotions: organised 50+ OOH advertising campaigns and in-store promotions, driving a 35% increase in foot traffic to physical locations
- Customer Retention Programs: created loyalty programs that increased repeat purchases by 25%, utilising email and SMS marketing tools for personalised communication
Education
BACHELOR - Business Management and Markeng
EUROAKADEEMIA - TALLINN UNIVERSITY OF MANAGEMENT
12-2002
Skills
- Data Analysis
- Digital Marketing
- Team Leadership
- Content Marketing
- Campaign Strategy
- Brand Development
- Budget Management
- E-commerce Management
- Marketing & Brand Awareness
- Strategic Marketing Management
Languages
English
Advanced
C1
Estonian
Upper intermediate
B2
Russian
Proficient
C2
Spanish
Beginner
A1
Drivinglicense - Categories
- A
- B
Hobbies and Interests
- Sport
- Copywriting
- Graphic design
- Blogging
- Technology
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Company CulturePersonal development programsWork-life balanceInterests
Writing
Language Learning
Science and Exploration
Anthropology and Culture
Timeline
PROJECT LEADER | MARKETING AND COMMUNICATIONS
BODO IT
03.2024 - Current
CEO | HEAD OF MARKETING
SUSHI SHOP OÜ
02.2013 - 08.2024
MARKETING DIRECTOR
LUCRUM GRUPP OÜ
03.2009 - 01.2013
BACHELOR - Business Management and Markeng
EUROAKADEEMIA - TALLINN UNIVERSITY OF MANAGEMENT
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