Senior Content & Communications Lead B2B SaaS | Sustainability | Strategic Messaging | Tech-Adjacent Storytelling
Experienced B2B communications and content professional with over 10 years of success in delivering impactful content across journalism, sustainability, and international organisations. Demonstrates proven expertise in leading content strategy and execution across digital formats — from press releases and product announcements to in-depth articles, interviews, and analytical materials. Has produced various content formats including long-form articles, interviews, press releases, brand video scripts, newsletters, and B2B marketing emails.
Skilled at simplifying complex technical and regulatory topics for global audiences, collaborating effectively across product, partnerships, and growth teams. Possesses a strong background in communications, stakeholder engagement, and media.
Adept at enhancing brand visibility and aligning content with strategic business objectives.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
Work history
Deputy Editor in Chief
Retail Media RAU.UA (https://rau.ua/)
Kyiv, Ukraine
09.2023 - Current
Leading strategic media development, advertising and content partnerships
Planning and editing B2B materials on retail, sustainability, innovation
Helped RAU.UA become one of Ukraine's top 10 business media in 2023
Business journalist
Retail media RAU.UA (https://rau.ua/)
Kyiv, Ukraine
10.2020 - Current
Produced hundreds of B2B articles, reports, and interviews on business and tech
Covered topics include mobility, sustainable development, and international trade
VP of Communications
AVERE Ukraine
Kyiv, Ukraine
10.2021 - 12.2022
Developed communications from scratch for a sustainability-focused NGO
Created content strategy, supervised SMM team, built media and partner relations
Head of communication department
SI Export Promotion Office
Kyiv, Ukraine
03.2019 - 02.2020
Led communications planning, media campaigns, B2B and B2G engagement
Created a national video series with Ukraine’s trade representative
Initiated KPIs for content team; improved outreach with international partners
Acting Head of PR
Ltd. Agrosem
Kyiv, Ukraine
07.2018 - 10.2018
Launched company’s first comms strategy; coordinated multi-channel campaigns
Information and Outreach Expert
NGO Commercial law centre
Kyiv, Ukraine
12.2015 - 12.2017
Promoted legal reform and new professions in Ukraine (e.g., private bailiffs)
Produced stakeholder campaigns, reports, events, and a corporate magazine
Journalist-scriptwriter
TV channel STB (stb.ua)
Kyiv, Ukraine
07.2013 - 08.2015
Created top-rated storylines for national TV
Wrote and edited scripts, managed shooting and post-production