Gretel Juhansoo

Ambitious communications specialist with a strong background in public relations, communication, and project management. Proficient in managing print communications and implementing proactive media strategies. Leverages journalistic experience to craft and amplify messages that align with corporate goals.

Skilled in audiovisual communication through studies at the University of Tartu, an internship at ERR radio, and research in media and TikTok. As a Gen Z social media enthusiast, excels in utilizing fast-paced platforms for effective communication and visibility.

Notable achievements include leading media literacy campaigns like the TikTok house project at Tartu Town Hall Square, being selected as one of only three students to deliver a keynote speech at IREX's partner conference "Media Literacy in the Baltics" in 2023, getting in touch with representatives from the TikTok Trust and Safety team, conducting a presentation for the Global Media Literacy Network, and designing media literacy coasters for Tartu cafes in spring 2022 to combat the information warfare. Experienced in educating students from 1st to 9th grade and training Estonian teachers on media literacy.