Summary
Overview
Work History
Education
Languages
Hobbies and Interests
Supplementary Education
REFERENCES
Timeline
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Hedi Nurme-McDonald

Hedi Nurme-McDonald

Alliku, Saue Vald

Summary

Experienced leader who is passionate about developing and growing business through opening talent potential and implementing new ways of working. Years of international experience in retail and HR consultancy. Love leading the excellent customer service; driving sales; building new businesses or business areas; developing processes.

Master's degree in communication management from Tallinn University. Bachelor's degree in international business management from Estonian Business School.

Looking for a leadership role in the retail, customer service or sales sector.

Overview

31
31
years of professional experience

Work History

Independent Recruiter

FIE Hedi Nurme-McDonald
03.2025 - Current

While looking for my next chapter of the career, I have decided to provide recruitment and outplacement services as self-employed recruitment partner.

Look: www.hedinurme.com

Retail Operations Director,Management Group Member

CIRCLE K ESTONIA and BALTICS
10.2018 - 02.2025

Responsibility of over 650 employees

  • Taking care of all aspects of operations of the service stations, leading people.
  • Analyzed customer feedback and developed action plans for improvement.
  • Ensured compliance with company policies, procedures, and regulations related to retail operations.
  • Developed and implemented successful sales strategies to increase retail store revenue.
  • Collaborated with marketing teams on promotional activities to drive customer traffic and sales volume.
  • Implemented new processes to improve operational efficiency across all stores.
  • Designed incentive programs to motivate employees and increase sales.
  • Established key performance indicators to measure success in achieving goals.
  • Positively impacted product relevance through careful distribution, merchandising and display techniques.
  • Implemented loss prevention strategies to reduce shrinkage and improve profitability.
  • Conducted regular performance reviews, providing constructive feedback and coaching to improve sales skills.
  • Collaborated with the HR department to recruit, hire, develop and onboard new sales staff.

HR & Staff Director, Member of the Management Group

CIRCLE K ESTONIA
09.2012 - 09.2018
  • In addition to HR Director tasks, also responsible for leading Health, Safety, Environment and Internal and external Communication.

HR Director, Member of the Management Group

CIRLCE K ESTONIA
04.2008 - 08.2012
  • Being a business partner in all aspects of the HR Management such as people development and training, recruitment, payroll and employee relations, compensation and benefits, internal communication, implementing organizational changes, facility management.
  • Managing the team up to 7 employees

Country Manager, Estonia and Baltics

CVO GROUP, CVO Recruitment OÜ
11.2007 - 04.2008
  • Responsible of the P&L of the company
  • Making the company functioning as one team (changing the company´s culture, changing the compensation system, recruitment processes, and etc).
  • Managing the operations in Estonia and CVO Finance operations over Baltics. Planning, budgeting, forecasting, supervision, motivation, customer relations.
  • Leading a team of 15 people.

Country Manager, Chairman of the Board

ADECCO ESTONIA AS
10.2004 - 04.2008
  • Company Overview: Adecco Group is one of the largest HR solutions company in the world.
  • Starting the company from the beginning
  • Responsible of the P&L of the company
  • Creating the customer base and ensuring the excellent customer experience
  • Sales of temporary staffing, recruitment, headhunting services
  • Responsibility of
  • Leading the team up to 5 employees and nearly 100 temporary employees

Recruitment Specialist, Manager of the Recruitment Centre

HANSABANK GROUP
04.2001 - 10.2004
  • Building up the recruitment centre with the aim to centralize all the recruitment related projects, processes and know-how in Hansabank Group.
  • Building strong relations to key stakeholders such as HR professionals (11) and managers.
  • Conducting recruitment projects in different areas and various positions.

Career From Secretary Till Junior Consultant

FONTES PMP AS
11.1994 - 04.2001

Education

Master of Social Sciences - Communication Management

Tallinn University
Tallinn, Estonia
05.2015

Bachelor of Arts - International Business Administration

Estonian Business School
Tallinn, Estonia
12.2002

Tertiary education - business administration

School of Economics of Mainor
Tallinn, Estonia
06.1995

Languages

  • English - advanced (using daily basis both in professional and individual level)
  • Finnish - passive
  • Russian - passive

Hobbies and Interests

  • Dancing
  • Tennis
  • Pilates

Supplementary Education

  • 2023, Nordic Business Forum, Helsinki, Finland
  • 2021, Yale University, Online, NACS Woman´s Leadership Programme
  • 05/01/13, 05/01/14, Statoil Fuel & Retail ASA, Oslo, Norway, Leadership training
  • 01/01/12, 05/01/12, Fontes PMP, Tallinn, Estonia, Coaching training
  • 12/01/09, 12/01/09, Fontes PMP, Tallinn, Estonia, How to use OPQ in people development and assessment
  • 04/01/09, 04/01/09, Statoil ASA, Hjelmeland, Norway, HR Business Partner Programme
  • 1998, Community Colleges of Spokane, Spokane, USA, Internship in HR division

REFERENCES

Kai Realo, CEO of Ragn-Sells Estonia tel: 56490009

Rene Juuse, Retail Development Manager, Circle K Eesti AS, tel: 56653787

Timeline

Independent Recruiter

FIE Hedi Nurme-McDonald
03.2025 - Current

Retail Operations Director,Management Group Member

CIRCLE K ESTONIA and BALTICS
10.2018 - 02.2025

HR & Staff Director, Member of the Management Group

CIRCLE K ESTONIA
09.2012 - 09.2018

HR Director, Member of the Management Group

CIRLCE K ESTONIA
04.2008 - 08.2012

Country Manager, Estonia and Baltics

CVO GROUP, CVO Recruitment OÜ
11.2007 - 04.2008

Country Manager, Chairman of the Board

ADECCO ESTONIA AS
10.2004 - 04.2008

Recruitment Specialist, Manager of the Recruitment Centre

HANSABANK GROUP
04.2001 - 10.2004

Career From Secretary Till Junior Consultant

FONTES PMP AS
11.1994 - 04.2001

Master of Social Sciences - Communication Management

Tallinn University

Bachelor of Arts - International Business Administration

Estonian Business School

Tertiary education - business administration

School of Economics of Mainor
Hedi Nurme-McDonald