Summary
Overview
Work History
Education
Awards
References
Hobbies and Interests
Languages
Timeline
Generic
Helen Veermäe

Helen Veermäe

Tallinn

Summary

I have proven sales, marketing, organizational and management skills. I have high networking ability and long experience in working in multi-cultural environments. Professionally I have a proven experience of:

  • Strategic sales planning and management, business integration and development
  • Experience of business start-ups and turn-arounds (SiS, Arigato Fitness)
  • Sports Marketing (sponsorship coordination - Nike, SiS, Federations, Estonian Olympic Committee
  • Sports Organization Management (Estonian Volleyball Federation)
  • Retail business management and operations (Nike and G-Star)
  • Additionally, I am experienced in coordinating several international sport events, such as 2011 Open Judo World Championships in Tyumen, Russia; the 21st European Athletics Junior Championships in Tallinn 2011, IAAF Diamond League Oslo (2013-2016); FIVB Volleyball World League. One of the highlights of my work at the Estonian Volleyball Federation was to organize the CEV 2021 and 2023 EuroVolley final tournaments in Tallinn (CEV Events of the Year)

Overview

20
20
years of professional experience

Work History

Consulting Services, Global Trade Department

Enterprise Estonia
08.2023 - 11.2023
  • Assisted Estonian businesses in expanding their presence in Europe
  • Supported companies in developing export strategies, establishing connections with suitable partners, and seizing international opportunities.

EuroVolley 2023 & 2021 LOC Dircetor

Estonian Volleyball Federation & CEV
01.2021 - 10.2023
  • Responsible for management, planning and execution of CEV Women's European Championships final tournament in 2023 and CEV Men's European Championships final tournament in 2021
  • Both events are the Culture and Sports Award winners - highest recognition through which the government of Estonia expresses its gratitude and recognizes the people of culture and sports

General Secretary (CEO)

Estonian Volleyball Federation
05.2016 - 04.2023
  • Responsible for managing federation's overall operations, overseeing and improving financial relations, developing strategies
  • Volleyball became the most successful team sport in Estonia considering results, reputation and publicity.
  • Increased federation's budget three times

Head of International Sales and Sports Marketing

Scandinavian Fuel Company
04.2011 - 04.2018
  • Distribution of the world's leading sport nutrition brand Science in Sport (SiS)
  • Achieved the market leader position in endurance sport category within 3 years
  • Coordination of sponsorships and planning of sporting events

Head of Business Development

Arigato Health and Fitness Centre
06.2013 - 01.2016
  • I was hired to turn around the business bought up from previous operator
  • Increased the membership more than 4 times and reached profitability

G-Star Raw Brand and Retail Manager

GS Trading Ltd
01.2012 - 04.2013
  • Maximised the sales volumes and profitability; developed, implemented and executed marketing initiatives and activities - events, corporate responsibility programs, sponsorships; monitored market trends and competition

Project Leader London 2012 & Sochi 2014

Estonian Olympic Committee
01.2011 - 01.2014
  • Responsible for launching Estonian national uniforms for the Olympic Games, organizing PR events and presentations

LOC Event Coordinator, Communication Manager

Estonian Athletic Association
08.2009 - 12.2010
  • Communication with media partners, advertising and PR agencies;
  • Event management and sponsorship marketing

Sales Director

Jalajalg Ltd. Official distributor of NIKE in Estonia, Latvia, Lithuania
08.2003 - 12.2008
  • Lead integrated business planning process
  • I was responsible for overall revenue performance
  • Developed long term apparel business growth plans and explored revenue opportunities
  • Lead sales, marketing and retail integration for sustainable growth
  • Managed daily operations of Baltic NIKE stores.
  • Built and managed account relationships and Baltic sales team

Education

Bachelor of Business Administration -

Tallinn Technical University
Tallinn, Estonia
1999

Awards

2021 Laureate of the Annual Awards of the Endowments, Eesti Kultuurkapitali aastapreemia laureaat

EuroVolley 2021 (Men's European Volleyball Championship)


2024 Laureate of the Annual National Sport Awards, Riikliku spordi aastapreemia laureaat

EuroVolley 2023 (Women's European Volleyball Championship)

References

References available upon request

Hobbies and Interests

Photography, design, architecture, travelling, sport

Languages

Estonian
Native language
English
Advanced
C1
Finnish
Intermediate
B1
Russian
Upper intermediate
B2

Timeline

Consulting Services, Global Trade Department

Enterprise Estonia
08.2023 - 11.2023

EuroVolley 2023 & 2021 LOC Dircetor

Estonian Volleyball Federation & CEV
01.2021 - 10.2023

General Secretary (CEO)

Estonian Volleyball Federation
05.2016 - 04.2023

Head of Business Development

Arigato Health and Fitness Centre
06.2013 - 01.2016

G-Star Raw Brand and Retail Manager

GS Trading Ltd
01.2012 - 04.2013

Head of International Sales and Sports Marketing

Scandinavian Fuel Company
04.2011 - 04.2018

Project Leader London 2012 & Sochi 2014

Estonian Olympic Committee
01.2011 - 01.2014

LOC Event Coordinator, Communication Manager

Estonian Athletic Association
08.2009 - 12.2010

Sales Director

Jalajalg Ltd. Official distributor of NIKE in Estonia, Latvia, Lithuania
08.2003 - 12.2008

Bachelor of Business Administration -

Tallinn Technical University

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