Janika Purik
Tallinn,Estonia
Summary
Resourceful professional with keen ability to identify market trends and optimise product offerings. Proficient in strategic planning and vendor management, excelling in negotiation and relationship-building. Aims to drive category growth and enhance profitability through innovative strategies and data-driven decisions.
Overview
19
19
years of professional experience
17
17
years of post-secondary education
Work history
Senior product manager
Hobby Hall Grupp OÜ
01.2021 - 06.2025
- Company Overview: hansapost.ee, kaup24.ee, hobbyhall.fi, 220.lv, pigu.lt
- Positions: Senior product manager 02.2024 - 06.2025 / Junior product manager 01.2021 - 02.2024
- Responsible for managing a major home appliances category, including strategic communication and negotiation with suppliers.
- Core responsibilities involved setting category goals, planning and ordering merchandise, preparing and managing promotional campaigns, analyzing category performance, pricing products, organizing and managing the category budget, and tracking key performance indicators (KPIs) to meet and exceed sales targets.
- Oversight of category inventory management, with a focus on maintaining optimal stock levels of high-demand products, coordinating the return or liquidation of obsolete inventory, and ensuring product availability.
- Close collaboration with IT, marketing, logistics, and supply chain teams to ensure seamless category operations.
- Responsible for placing freight orders for product transportation.
- Addressing customer-related issues to ensure customer satisfaction and retention.
- Managing product descriptions, images, and prices.
- Trained junior team members to foster a culture of innovation and creative thinking.
Office manager / Personnel specialist
Sirkel & Mall OÜ
05.2017 - 07.2020
- Responsibility for the daily work of the office.
- Welcoming and redirecting clients.
- Organized team events and compiled a budget.
- Answering emails, phone calls, and forwarding information.
- Asking for offers and placing orders (office supplies, promotional gifts, office furniture, etc.).
- Development of personnel process and personnel policy.
- Participating in the recruitment process and supporting the integration of new employees.
- Collecting together the EAS project report documentation.
- Carrying out an internal audit of the quality management (ISO) process.
- Compilation and submission of public procurement tenders - finding the necessary specialists, filling in and checking professional levels, CVs, and procurement passports based on the required information.
Customer service Specialist
Arctic Sport Club
05.2011 - 04.2017
- Customer service and giving advice.
- Acceptance of orders and reservations, and registration of their MOBI cash register program.
- Selling products and services.
- Product ordering.
- Inventory.
Riiklik Eksami- ja Kvalifikatsioonikeskus (Innove)
01.2006 - 01.2009
- Within the framework of various projects, various current jobs.
- Tasks: Entering the results of the state examination in the examination organization department, sorting envelopes and protocols, checking input errors.
- Entering the data required for the preparation of the financial report into the project tables (Excel).
- Checking the travel documents of the members of the project working groups, copying them, entering the accounting documents into the program, and archiving the procurements.
Education
High School Diploma - Secondary Education
Tallinna Väike-Õismäe Gümnaasium
Tallinn 01.1997 - 01.2008
Bachelor degree - International Economics and Business Administration, Business Law
Tallinna Tehnikaülikooli Tallinna Kolledž (Tal Tech)
Tallinn 09.2008 - 06.2014
Skills
- TVS
- Looker
- PIM
- Asana
- ProccessPlan
- Quicklizzard
- Directo
- Scoro
- MS Office
- Knowledge of retail operations
- Product assortment optimization
- Supplier management
- Budget planning
- Project Management
- Data analysis
- Stress tolerance
Languages
Estonian
Native
English
Intermediate
Russian
Beginner
Affiliations
- Gym, padel, SUP boarding, Bicycle riding, walking, camping, photography, boxing, dancing
Personal Information
Date of birth: 06/24/89
Timeline
Senior product manager
Hobby Hall Grupp OÜ
01.2021 - 06.2025
Office manager / Personnel specialist
Sirkel & Mall OÜ
05.2017 - 07.2020
Customer service Specialist
Arctic Sport Club
05.2011 - 04.2017
Bachelor degree - International Economics and Business Administration, Business Law
Tallinna Tehnikaülikooli Tallinna Kolledž (Tal Tech)
09.2008 - 06.2014
Riiklik Eksami- ja Kvalifikatsioonikeskus (Innove)
01.2006 - 01.2009
High School Diploma - Secondary Education
Tallinna Väike-Õismäe Gümnaasium
01.1997 - 01.2008
Similar Profiles
Aljona VassiljevaAljona Vassiljeva
Assistant Customer Service Manager at Hansapost OÜ, Hobby Hall Group, PHH GroupAssistant Customer Service Manager at Hansapost OÜ, Hobby Hall Group, PHH Group
Karl MuellaKarl Muella
Apprentice Flat Roofer/Apprentice Carpenter at ARR-Grupp OÜApprentice Flat Roofer/Apprentice Carpenter at ARR-Grupp OÜ
Kadri KuuraKadri Kuura
Translator at OÜ Primos GruppTranslator at OÜ Primos Grupp
Vladimir TsvertkoVladimir Tsvertko
Veokorraldaja / Transport Coordinator at Baltic Logistic SolutionsVeokorraldaja / Transport Coordinator at Baltic Logistic Solutions
Sanket GautamSanket Gautam
Software Engineer at Cotiviti NepalSoftware Engineer at Cotiviti Nepal