J.EFRAIN POMPA

Carbon Offset Project growth and expansion through strategic partnerships in Western Europe and Africa. identifying opportunities and leading all aspects of Carbon Offset Project with Partners, Farmers, NGOs and Government Institutions. Design tailor made business models according to countries regulations and partners requirements. Lead all aspects in Certification process (PDDs, VVB, Audits and Soil Sampling, Soil Modelling) Train partners in sustainability strategies and soil improvement, data collection and documentation process. Main markets: Spain, Italy, Rwanda, Kenya and Tanzania.

Leading global strategic planning and implementing local strategic goals and objectives for West-Europe Markets (Countries).

Defining and driving global / regional go-to-market sales and marketing strategies for West Europe and CIS Countries and Russia.

Managing the existing Commercial Operations in Northern Europe, Baltic Countries and Partnerships in CIS Region and Russia. Develop and growth Alliances with Wholesalers and Distributors among Europe and Russia.

Conducting qualitative studies to identify customers, targeted groups and stake holder’s habits, behaviors and beliefs towards our client’s products, services and market (ecosystem) to support ours clients’ Marketing Strategies.

Oversee daily operations of the business unit and provide direct management of key functional managers.

Leading global strategic planning and implementing local strategic goals and objectives at the operating company level.

Defining and driving regional and local go-to-market sales and marketing strategy and execution.

Achieving market and financial objectives including revenue generation, profitability fulfillment, market penetration and market share goal attainment.

Leading capital and operational planning as well as budgeting and resource allocation.

Managing the existing and new alliances for and addressing potential risks and opportunities to strengthen and deliver on the partnership.

Ensuring revenue, operating profit, working capital and bookings targets.

Developing and implementing the business unit strategy and leading the creation and execution of sales and marketing plans to achieve targeted goals.

Leading the franchise operating budget.

Developing trade investment strategies to drive maximum sales, profit and ROI.

Developing customer/category retail trade objectives and strategies.

Leading the franchise operating budget.

Building and executing strategies to meet Sales goals for the Country and driving sales performance, market share and profitability.

Ensuring revenue, operating profit, working capital and bookings financial targets.

Leading the franchise operating budget.

Developing and implementing the business unit strategy and leading the creation and execution of sales and marketing plans to achieve targeted goals.

Executing strategies to meet targeted goals for the Country and driving B.U. performance, market share and profitability.

Responsible for business development and customer relationships (Retail & Global Accounts).

Leading efforts at retail to achieve revenue, depletion, distribution, and retail execution goals in the Market.

Developing strategic plans for main key accounts, focusing on the distribution, display, and shelf set opportunities which exist.

Achieve the designated sales performance assigned to my geographical territory by assisting in the development and implementing of tactical and strategic sales plans, documenting quotes, closing orders, and monitoring customer satisfaction.

Development, delivery, and facilitation of customer and business strategies and plans that maximise volume and profit while supporting the overall BAT strategy across all distribution channels.

Sales management and operations processing for key projects and initiatives within the Marketing Areas .

Developing and overseeing the implementation of the Marketing and Portfolio strategies for the region, building the capability of the overall marketing team, and providing support to brand and marketing directors

Delivery, and implementation of distribution, marketing strategies and business plans that maximise sales volume and market share while supporting the Coca-Cola Export's strategy across all Bottling Franchises and their distribution channels.