Karina Kukk
Tallinn,353
Summary
Digital marketing strategist with 10+ years of experience in digital media project management, performance marketing, and e-commerce. Proven track record managing cross-channel campaigns for leading global brands, including Coca-Cola, GSK, Lidl, BMW, and more.
Skilled in Google Ads, Meta, YouTube, and local digital channels, using advanced planning tools and analytics to improve targeting, increase campaign efficiency, and deliver measurable results. Working experience in both multinational agencies and fast-paced local companies.
Recognized for strong project management, collaboration, and a solution-oriented approach. Committed to continuous learning, with certifications in Google Ads Display and Meta Media Planning & Buying.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Project Manager
Havas Media Estonia
01.2019 - Current
- Digital media planning, buying, optimization and analytics.
- Overseeing collaboration between media and creative.
- Paid media planning (programmatic, display, online video).
- Finding and trying out new advertising possibilities.
- Implementing third-party media quality measurement system.
- Main clients: Lidl, BMW, Elisa, BigBank, STV
Digital Media Specialist
MediaCom
Tallinn
01.2018 - 01.2019
- Digital media planning, buying, optimization and analytics.
- Overseeing collaboration between media and creative.
- Paid media planning (programmatic, display, online video).
- Main clients: The Coca-Cola Company, GSK, Omniva, Rademar, Swedbank, Apotheka
E-commerce coordinator
Sanitex Eesti
11.2016 - 01.2018
- Contributed to the successful launch of the B2B e-shop, ensuring smooth operation, bug resolution, and continuous improvements.
- Developed and maintained WordPress websites.
- Managed Facebook and Google Ads accounts.
E-commerce specialist
Studio Moderna
05.2014 - 04.2016
- Managing and localizing company's websites
- Managing Google Ads campaigns
- Enhancing website SEO performance
- Designing campaign banners
- Creating and managing special offers and lead generation campaigns on the website
- Implementing on-site merchandising, including product addition, placement, category organization, and optimizing product visibility and performance for improved user experience.
Education
Bachelor's degree - Arts / Advertising and imagology
Tallinn University
Tallinn01.2011
Skills
- Digital media planning
- Project management
- Digital strategy
- Marketing campaign management
- Campaign optimization
- Data analytics
- Paid advertising
- HTML/CSS Basics
- SEO experience
- E-commerce
- Website development
- Client relationship management
Websites
Certification
- Google Ads Display Certification
- Meta Certified Media Planning
- Meta Certified Media Buying
Languages
Russian
First Language
Estonian
Advanced (C1)
C1
English
Advanced (C1)
C1
Timeline
Digital Project Manager
Havas Media Estonia
01.2019 - Current
Digital Media Specialist
MediaCom
01.2018 - 01.2019
E-commerce coordinator
Sanitex Eesti
11.2016 - 01.2018
E-commerce specialist
Studio Moderna
05.2014 - 04.2016
Bachelor's degree - Arts / Advertising and imagology
Tallinn University
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