Kaspar Rätsep

I joined Ballzy as one of the company's first employees, starting with just three basketball stores in the Baltics. Over the years, I’ve played a pivotal role in transforming the business into a leading lifestyle retail concept, which now boasts nine lifestyle and three basketball stores across the Baltics.

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Key Achievements:

• Lifestyle Concept Creation: Spearheaded the development of a lifestyle retail concept from the ground up, driving the company's evolution beyond basketball into a broader market.
• Brand Partnerships: Established and nurtured relationships with 18+ global brands, contributing to a diverse and competitive portfolio.
• Strategic Brand Building: Actively participated in shaping Ballzy’s brand identity, vision, and long-term strategy, ensuring alignment with market trends and customer needs.
• Operational Excellence: Contributed to building an effective warehousing system, improving supply chain efficiency and product availability.
• Purchasing Strategy: For the past three years, my focus has been on purchasing planning, investment strategy, and brand portfolio management, optimizing the balance between inventory, cash flow, and profitability.
• Sales Ownership: With no dedicated Sales Director role in the company, I’ve taken full ownership of all sales-related processes—including pricing strategy, discounting, sales forecasting, and performance tracking—ensuring commercial goals are met and aligned with the overall business strategy.

Through my work, I’ve been committed to fostering growth, driving innovation, and creating a shopping experience that resonates with the modern consumer.