Kristi Mäeorg

I’ve always been drawn to roles where I can build something meaningful — whether that’s guiding a team through complex change or shaping how clients experience a service. Over the years, I’ve led transformation initiatives that touched thousands of customers across the Baltics, from rolling out CRM systems to creating customer-centric service models that improved retention and engagement.

My background spans financial services, logistics, and retail — often in fast-paced, highly regulated environments. I’ve helped launch digital tools, improved onboarding journeys, and built scalable structures that support both client growth and team success. I especially enjoy working cross-functionally — aligning operations, product, legal, and compliance around a shared mission: making sure the client feels heard, supported, and genuinely valued.

In addition to hands-on leadership, I’ve contributed to shaping the broader customer success profession in Estonia, including being part of the expert group that defined the national Customer Service Manager Competency Model. People describe me as honest, clear, and inspiring to work with. I believe that when teams are aligned and motivated, they can create client experiences that truly stand out. That’s what I’m excited to bring to Wallester — a deep commitment to client success and a proven track record of turning strategy into measurable impact.