Kristi Nigulas
Summary
I am an experienced leader feeling best at the intersection of technology, people, and business. I'm passionate about delivering impactful, innovative, and customer-centric solutions. I specialize in both e-commerce and SaaS-like platform products from concept to execution, with a strong focus on customer centric user experience, operational efficiency, and value-driven innovation. I have a strong background in managing remote and hybrid teams across international markets, with a deep understanding of stakeholder needs, regulatory alignment, and scalable product development. I bring a solution-oriented, analytical, and engaging leadership style.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Co-creator, Project Lead
ImpactBuilders OÜ (contract)
04.2024 - 04.2025
- Working as a volunteer and part time contract, I am part of a team that helps businesses grow with purpose—building concepts, strategies, and solutions that drive real change.
- Main focus on creating and growing ImpactBuilder foundation as the fundament of the ImpactBuilder's venture studio and other initiatives.
- Since February we have arranged every month the "1st Tuesday of the month" international business networking events for international business leaders and other top professionals. We have now reached to over 100 participants each event.
- Responsible for grants, sponsors, co-hosts and volunteers.
- Enhanced team collaboration by implementing effective communication strategies and organizing regular meetings.
Head of Responsible Gaming
Dreambox Games OÜ
01.2021 - 01.2025
- Company Overview: iGaming, software development, e-commerce
- Developed a data-driven customer risk profiling model to ensure compliance with evolving international regulations, aligning user protection with overall business objectives.
- Led the education and coaching of all employees on responsible gaming.
- Successfully reduced the proportion of high-risk/problem gamblers from the industry average of 8% to 4–5% across all jurisdictions.
Head of Product Development & Payments
Dreambox Games OÜ
01.2014 - 01.2021
- Company Overview: iGaming, software development, e-commerce.
- Optimized user experience by collaborating with UX designers and conducting user testing.
- Directed end-to-end API integration of multi-market payment systems, enhancing customer experience and operational efficiency.
- Oversaw product development strategy while ensuring full regulatory compliance.
- Vendor negotiations, cash flow planning, and contract agreements.
Product Owner – Nordicbet.com
Betsson Group
01.2013 - 01.2014
- Company Overview: iGaming, software development, e-commerce.
- Successfully led the complete migration of the website, product portfolio, and customer database (over 1 million users) to the Betsson platform.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Accountable for the project roadmap and implementation.
- Executed a data-driven, user-centric business strategy using Agile and Scrum methodologies.
Project Manager – Nordicbet.com
Nordic Gaming Group Plc
01.2009 - 01.2013
- Company Overview: iGaming, software development, e-commerce.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Held full responsibility for project roadmap development and execution.
- Defined and documented detailed business requirements.
- Stakeholder management across international and remote teams.
Head of Customer Payments – Nordicbet.com
Nordic Gaming Group Plc
01.2006 - 01.2009
- Company Overview: iGaming, software development, e-commerce.
- Managed a team of eight professionals.
- Responsible for payment strategy, partner negotiations, cash flow planning, and budgeting.
- Oversaw full-stack API integration with payment providers, covering both front-end and back-end systems.
Education
Bachelor of International Business Management -
Estonian Business School
01.2004
Environmental studies - Level 5 - undefined
Räpina School of Horticulture
01.2024
International Business - undefined
FH Kufstein Tirol
01.2003
Skills
- Product design and development
- Stakeholder engagement
- Analytical strategy development
- International market knowledge
- E-commerce & SaaS
- Project coordination
- Agile & Scrum
- Collaborating with remote teams
- Collaborative leadership
- Client-focused strategy
- Effective communication
Certification
Certified Active Agile Leadership - July 2025
Language
Estonian – native
English – fluent
Finnish – good
References
References upon request
Timeline
Co-creator, Project Lead
ImpactBuilders OÜ (contract)
04.2024 - 04.2025
Head of Responsible Gaming
Dreambox Games OÜ
01.2021 - 01.2025
Head of Product Development & Payments
Dreambox Games OÜ
01.2014 - 01.2021
Product Owner – Nordicbet.com
Betsson Group
01.2013 - 01.2014
Project Manager – Nordicbet.com
Nordic Gaming Group Plc
01.2009 - 01.2013
Head of Customer Payments – Nordicbet.com
Nordic Gaming Group Plc
01.2006 - 01.2009
Environmental studies - Level 5 - undefined
Räpina School of Horticulture
International Business - undefined
FH Kufstein Tirol
Bachelor of International Business Management -
Estonian Business School
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