
Background in B2C and B2B companies, from startup environments to corporate settings. My main focus as a Product Manager has always been on user experience, thus working closely with different teams throughout the company to ensure a seamless, smooth, and user-friendly journey for the customer.
Led end-to-end development of a high-end VIP online casino, from concept to launch, and performance tracking (KPIs, P&L). Delivered core features, integrated third-party services, and ensured a compliant, seamless UX. Drove continuous improvements through constant data analysis and experimentation. The product generated approximately €700,000 NGR in the past year and recently launched an NFT gating feature. Additionally, I led the discovery and development of Bitcasino's in-house games, improved key conversion metrics, scoped an MVP for a VIP Membership App, and supported the launch of a licensed physical casino in Tallinn.
Collaborated with founders of the company to define company's overall structure and product team's roles and responsibilities. Created central product documentation and conducted market research to align vision with end-customer needs. Led cross-functional teams to deliver the MVP scope. Ensured transparency through regular meetings, sprint reviews and retros. Built product requirement documents and roadmaps from scratch for an innovative web app that helps connect Small-To-Medium Businesses with lenders and digitize paper-heavy shipping and factoring industries throughout United States.
Drove global expansion of Twilio’s data centers and improved programs through continuous feedback. Established operational routines and managed multiple projects in a fast-paced environment using Jira, Confluence, and Kanban, Waterfall, and Agile frameworks. Delivered features on time through sprint-based planning despite shifting priorities. Led product expansion for Short Code and Porting by collaborating with Legal, Marketing, Development, and Ops teams. Streamlined internal processes and resolved regulatory compliance gaps. Focused on data-driven decisions, strong UX, and execution aligned with business strategy.
Streamlined EDD team processes and improved operational SLAs by integrating new features and updating tooling. Closed compliance gaps through technical product improvements and operational training. Led cross-functional projects in a fast-paced startup environment, continuously challenging the status quo. Deepened expertise in regulatory compliance, high-risk customers, jurisdictions, and KYC requirements through hands-on experience and a risk-based approach.
Managed the Front Office department. Trained and instructed new and existing receptionist. Drove the delivery of Radisson service standards, including improvement of set-in-place processes in a bureaucrat setup. Ensured a healthy life-work balance within the team, created monthly schedules and drove personal development/improvement plans. Gained an advanced knowledge in the property-management system.