Kristina Räsu

• Managing translation teams by assembling skilled professionals and delegating tasks effectively.

• Ensuring the quality of localized products through rigorous adherence to established standards.

• Executing localization testing to guarantee content accuracy and cultural relevance while optimizing for SEO.

• Managing Paul Rich's website and press materials through copywriting and branding.
• My responsibilities included:
• Keeping core messaging consistent with the target market and stage of the buying cycle
• Assuring brand standards work with matching visual elements and language
• Creating headlines, slogans, and other creative copy
• Writing press materials
• Reviewing agency work and giving constructive feedback
• Working closely with SEO and Marketing Leads to streamline our work.

• Copywriting, Localization and Team Management of translators, writers and editors for Apple's Estonian website and marketing materials.
• My responsibilities included:
• Providing training and guidance on Apple's tone of voice to translators, writing team and resellers
• Keeping core messaging consistent with the target market and stage of the buying cycle
• Maintaining brand standards and matching visual elements and language, so they would work in concert
• Transcreating headlines, slogans, and other creative material
• Creating training materials
• Reviewing translations and giving constructive feedback
• Working closely with other EU Copywriters and Language Leads to streamline processes
• Collaborating with X-functional to deliver excellent results
• Meeting tight deadlines and removing the technical headaches.

• Copywriting and Brand Managing for MeetFrank's online and offline presence and marketing materials from the birth of the brand.
• My responsibilities included:
• Creating MeetFrank's character, style, and tone of voice to set up the brand from scratch
• Introducing visual elements and language for customer-focused, easy-to-understand, and helpful marketing materials
• Creating the brand manual, creative campaign materials, inbound marketing emails, articles, and blog posts
• Conducting thorough research and interviews
• Collaborating with designers, PR, and other professionals on large- and small-scale marketing projects and guerilla campaigns.

• Copywriting and conceptual idea making for advertising campaigns, branding materials and translation requests from clients.
• My responsibilities included: Supporting my Creative Team with copywriting
• Handling translation requests from English-speaking clients as the main contact for translations
• Collaborating with designers, PR and other professionals on large- and small-scale marketing projects
• Generating and pitching creative marketing ideas
• Collaborating with designers, PR and other professionals on large- and small-scale campaigns.

• Writing world-class interviews and articles.
• My responsibilities included:
• Researching articles and interviewing sources
• Writing and submitting interviews
• Verifying statements and facts
• Establishing and maintaining contacts
• Attending events, spotting trends, uncovering insights
• Liaising with editors, designers and photographers
• Setting the relevant editorial agenda, and then bringing it to life using words.