Lara ADER
Tallinn,Estonia
Summary
Dynamic, versatile and results-driven professional with extensive experience in full-cycle interior design projects, brand management, market research, strategic planning, project management, as well as business development and organisation of events. Proficient in developing marketing materials, managing websites, social media, and mailings. Multilingual, with international experience across Europe and the UK.
Overview
25
25
years of professional experience
Work history
Founder/ Interior Designer
ID1863 Studio OÜ (Interior Design)
Tallinn, Estonia
2020.01 - 2025.02
- Led and executed over 30 residential interior design projects.
- Managed client consultations, space planning, visualisation, technical documentation and project execution.
- Collaborated with vendors and contractors to bring concepts to reality.
- Managed budgets and timelines for multiple projects simultaneously.
Marketing and Brand development Director
LOODUSE ABI OÜ (retail chain of health products)
Tallinn, Estonia
2016.01 - 2018.12
- Developed and implemented strategic marketing plans.
- Led rebranding efforts and managed content creation.
- Increased customer engagement through digital channels and loyalty programs.
- Facilitated the opening of five additional stores.
- Coordinated participation in exhibitions and department stores promos
Founder, Sales & Marketing Director
EASYEXPO OÜ (Exhibition stands design & dvlpt)
Tallinn, Estonia
2016.01 - 2016.11
- Established a startup specializing in exhibition stands and event solutions.
- Managed business development, advertising, and marketing strategies.
- Successfully delivered several major international exhibition projects.
Marketing & Business Development Manager
MARKETEX OFFSHORE CONSTRUCTIONS OÜ
Tallinn, Estonia
2010.06 - 2016.01
- Developed and executed comprehensive marketing strategies for offshore Oil & Gas equipment manufacturer
- Organised trade exhibitions and created promotional materials- website, video clips, brochures, presentations
- Led market research, brand positioning and advertising efforts.
Pan-Baltic Brand Manager Lipton
UNILEVER EESTI (FMCG)
Tallinn, Estonia
2007.07 - 2010.05
- Managed Lipton’s brand strategy and market positioning across the Baltic region
- Led product launches (Lipton pyramid teas) and category development, cooperated with Baltic media and creative agencies;
- Monitored marketing developments and competitors;
- Was fully involved in category commercial, pricing, budgeting, customer development, and logistical aspects
- Executed and evaluated activations with Local Key Accounts and nationwide
Team Administrator/ Events Organisation Assistant
AGIP KCO (Oil & Gas)
London, UK
2005.01 - 2005.11
- Provided full administrative support to the Caspian Division BD team of Offshore oil field development
- Coordinated planning, organising and holding of several international forums
Corporate Administrator
NOMOBILE SA (mobile technology)
Sion/ Geneva, Switzerland
2000.08 - 2002.05
- Provided high-level administrative support to the Marketing & Distribution Division, Management Team, Board, and CEO.
- Assisted in the development of strategic marketing and financial documents, management report, presentations, and promotional materials.
- Conducted in-depth market research and competitor analysis to support business growth, ensured compliance with IT industry regulations.
Education
Professional Diploma - Interior Design
INTERNATIONAL DESIGN SCHOOL
MoscowBachelor Honors degree - IBS/ Marketing International Management
THE HAGUE UNIVERSITY OF APPLIED SCIENCES
The HagueExchange Program - Commerce/ Business Administration
UNIVERSITY OF OTTAWA
OttawaSkills
CORE QUALIFICATIONS:
- Interior design- concept, visual and technical
- Brand & marketing strategy management
- Marketing & advertising materials development
- Content management & communications
- Websites, social media & mailings
- Marketing research & analysis
- Exhibitions, trade promotions and events organisation
- Entrepreneurship & project management
- Budgeting
- Interior Design, FMCG, Oil&Gas, EXPOs, Events, Furniture retail
COMPURE SKILLS:
- Archicad, Adobe Photoshop & Illustrator, Word, Excel, PowerPoint, Access, Outlook, WordPress, Google Analytics, SendPulse
DRIVING LISENCE:
- Cat B (1997)
Languages
English
Fluent
Russian
Fluent
Estonian
Advanced
French
Upper intermediate
Spanish
Elementary
German
Elementary
Dutch
Elementary
Timeline
Founder/ Interior Designer
ID1863 Studio OÜ (Interior Design)
2020.01 - 2025.02
Founder, Sales & Marketing Director
EASYEXPO OÜ (Exhibition stands design & dvlpt)
2016.01 - 2016.11
Marketing and Brand development Director
LOODUSE ABI OÜ (retail chain of health products)
2016.01 - 2018.12
Marketing & Business Development Manager
MARKETEX OFFSHORE CONSTRUCTIONS OÜ
2010.06 - 2016.01
Pan-Baltic Brand Manager Lipton
UNILEVER EESTI (FMCG)
2007.07 - 2010.05
Team Administrator/ Events Organisation Assistant
AGIP KCO (Oil & Gas)
2005.01 - 2005.11
Corporate Administrator
NOMOBILE SA (mobile technology)
2000.08 - 2002.05
Professional Diploma - Interior Design
INTERNATIONAL DESIGN SCHOOL
Bachelor Honors degree - IBS/ Marketing International Management
THE HAGUE UNIVERSITY OF APPLIED SCIENCES
Exchange Program - Commerce/ Business Administration
UNIVERSITY OF OTTAWA