Laura Laanjärv

In my role as a Marketing Manager, I was responsible for the strategic planning and execution of marketing activities aimed at achieving company objectives. This included the management of marketing budgets, oversight of e-commerce platform development, and social media management, as well as meticulous result monitoring. Additionally, I provided leadership to ensure the seamless operation of campaigns and various marketing-related projects.

Within my capacity, I engaged in extensive collaboration with multiple agencies and service providers, effectively utilizing and managing Directo ERP software, Akeneo PIM, and nopCommerce e-commerce software

I also took charge of content creation for weekly newsletters using Smaily, and oversaw the management of marketing materials in stores, organizing impactful displays and events to enhance the brand's presence and engage our target audience.

As part of my role, I took charge of the implementation of office marketing activities, ensuring seamless coordination and organization of events, seminars, and webinars. I also administered the company's FB and LinkedIn channels, engaging in content creation and comprehensive activity planning to drive engagement and visibility.

I established strong communication channels with the Baltic marketing team, fostering collaboration and knowledge sharing and I engaged in collaborative efforts with various rating agencies, preparing detailed proposals and impactful presentations to showcase the company's strengths and offerings.

I provided vital support to executives on a range of marketing matters, leveraging my expertise to contribute to strategic decision-making and overall marketing success.

I led the creation, development, and maintenance of the company brand. Provided comprehensive support to the board members on various communication topics. Managed interior design and furniture for sales offices and branches.

Coordinated the ordering of ads and marketing materials from partners. Participated in the development and implementation of an e-commerce platform (Magento), managed Magento admin interface, and contributed to content creation.

Planned digital marketing strategies, communicated with suppliers, and organized seminars and events. Edited and published newsletters to effectively communicate with stakeholders.

Working in an agency, I specialized in organizing B2B and B2C events, managing public events, and overseeing various marketing projects.

Additionally, I worked sama time as a project manager at the Zavod BBDO advertising agency, where I was involved in media planning, advertising campaign planning, production of promotional materials, website planning, and corporate marketing activities.

Organizing various events (different company events, presentations, stores, press conferences, and special requests from clients), budgeting, communicating with the media, and compiling reports.

Editing press releases, interacting with the media, organizing various events (company events, presentations, parties, press conferences, and special requests from clients), budgeting, communicating with the media, compiling reports, analyzing campaigns, generating new ideas, and handling various administrative tasks.

In September 2010 Drum&Louder changed its name to Louder OÜ

Managing the day-to-day operations of a small business and communicating with clients and partners.

I started in 1999 as a customer service representative at AS Estonian Telephone. From January 2001 until 2003 I worked as an assistant and then I started working as a Marketing Project Manager for B2B clients. The company changed its name to Elion Enterprises Ltd in 2003.

My role as Marketing Project Manager contained business-to-business marketing-related tasks including conducting campaigns and creating various promotional materials.