Photography
Liina Uuspõld
SEO Copywriter
Tallinn
Summary
Results-driven SEO Copywriter and Social Media Manager offering over seven years of client-focused service, project management and business-generating content production. Demonstrated record of accomplishment in proposing, outlining and writing engaging, fresh and trend oriented content. Logical and methodical with creative eye for details and diligence in producing exceptional work.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Copywriter
Prave Media LLC
6 2022 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created customized marketing materials to increase product awareness.
- Collaborated with team members to achieve target results.
SEO Copywriter
Strateeg
03.2021 - Current
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Formatted copy to align with project-specific guidelines.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Tailored messaging for diverse audiences, ensuring content relevance and accessibility across multiple platforms.
- Boosted web traffic with SEO-optimized articles, integrating targeted keywords seamlessly.
- Promoted and marketed works through social media platforms.
Social Media Manager
Square Wave
08.2021 - 06.2024
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Conducted research to determine current benchmark trends and audience preferences.
- Designed and implemented social media strategies to align with business goals.
- Managed team to generate original content and moderate online community members.
- Engaged relevant influencers to build brand awareness.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Customer Success Manager
OmniTiim LLC
09.2021 - 06.2022
- Promptly corresponded with applicants and coordinated and conducted interviews.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials and conducting initial interviews and pre-screening assessments.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Created customer support strategies to increase customer retention.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Recruited and developed employees for technical development department.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Implemented boarding process improvement initiatives within department.
- Maintained filing system of current, prospective and future positions.
- Established team priorities, maintained schedules and monitored performance.
- Advertised job opportunities on social media platforms and job boards.
- Evaluated strengths and weaknesses of candidates through effective screening processes.
E-Commerce Manager
Bam Margera Merchandise
10.2020 - 11.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built and utilized reporting systems to keep customers and management in loop with latest information.
- Maintained project schedules by managing timelines and making proactive adjustments.
- Updated customers and senior leaders on progress and roadblocks.
- Took ownership of customer issues and followed problems through to resolution.
- Researched and corrected customer concerns to promote company loyalty.
- Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
- Exceeded team goals and collaborated with staff members to implement customer service initiatives.
Project Manager
Cloud Factory
04.2020 - 10.2021
- Developed and initiated projects, managed costs and monitored performance.
- Modified and directed project plans to meet organizational needs.
- Drove team success through shared vision and recognition of quality performance.
- Facilitated communication between internal personnel, contractors and vendors for project cohesion.
- Led project teams through design, construction and launch process.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Freelance Content Writer
Upwork.com
09.2015 - 04.2021
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Ghostwrote articles for different clients and agencies, incorporating relevant SEO terms and interlinking.
- Repurposed and optimized existing content for use in different mediums.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
Copywriter
Blu Mint Digital
09.2017 - 06.2020
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collaborated with team members to achieve target results.
Creative Content Writer
Hello Virtual Assistant
08.2015 - 11.2016
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Repurposed and optimized existing content for use in different mediums.
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Produced original, creative content for promotional advertisements and marketing materials.
Education
Bachelor of Arts - Special Education
Tallinn University
Tallinn, Estonia 09.2010 - 05.2013
Skills
Marketing communications expertise
Unique content creation
Marketing and advertising strategies
Brand messaging
Editing and review
Social Media Content
SEO
Content Strategy
Advanced problem solving
Project planning and development
Copywriting
Interests
Painting
Running
Reading
Writing
Cooking
Yoga
Timeline
Customer Success Manager
OmniTiim LLC
09.2021 - 06.2022
Social Media Manager
Square Wave
08.2021 - 06.2024
SEO Copywriter
Strateeg
03.2021 - Current
E-Commerce Manager
Bam Margera Merchandise
10.2020 - 11.2021
Project Manager
Cloud Factory
04.2020 - 10.2021
Copywriter
Blu Mint Digital
09.2017 - 06.2020
Freelance Content Writer
Upwork.com
09.2015 - 04.2021
Creative Content Writer
Hello Virtual Assistant
08.2015 - 11.2016
Bachelor of Arts - Special Education
Tallinn University
09.2010 - 05.2013
Copywriter
Prave Media LLC
6 2022 - Current
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