Liina Romandi
Summary
Very curious, interested in continuous development, analytical person with strategical thinking and approach. Motivated by consistent understanding of people's behavior, thinking and expectations. Result-oriented.
With expert-level consumer research management experience.
Overview
18
18
years of professional experience
Work History
Marketing Project Manager
Initiative Estonia
11.2023 - Current
- Defining research needs and scopes, planning and conducting research projects (both quantitative, qualitative), analyzing and delivering findings
- Presenting research outcomes, interpreting them according to Client or internal team needs, leading the Client or internal team from the results to the next action plan
- Train, advise the Client or internal team
Research Manager, Freelancer
Datagram OÜ
Tallinn
09.2013 - 11.2023
- As an self-employed, cooperation with research companies and research subscribers
- Budget management
- Developing cooperation with business partners
Senior Analyst
Estonian National Institute for Health Development
Tallinn
03.2021 - 04.2022
- Estonian national project manager of OECD international survey of people with chronic health conditions
- coordinating project within Estonian public institutions, research teams and OECD
Research Project Manager
RAIT Faktum & Ariko
Tallinn
04.2013 - 01.2018
- Mainly international projects (both, as manager and team member), international project teams
- Focus more on qualitative research: dozens of focus groups, in-depth interviews
- Full-service research (from planning to delivery)
Research Project Coordinator
GFK Custom Research Baltic
Tallinn
04.2012 - 08.2013
- Performing full survey-cycle
- Coordinating inner survey platform development in Estonia
Media Analyst
Estonian Public Broadcasting
Tallinn
04.2006 - 04.2012
- Audience analysis of television, radio and internet outputs
- Reporting to the teams, presenting results, consulting
- Developing web survey platform
Education
Master of Science - Social Sciences
University of Tartu
Tartu01-2012
Bachelor of Science - Sociology And Journalism
University of Tartu
Tartu01-2006
Skills
- Customer experience, expectations
- Customer buying habits, acting habits
- Interviewing customers/users/clients, active listening, focus group moderation
- Market segmentation and trends
- Social processes of Society
- Data analysis, data interpretation
- Team consulting, Client consulting
- Qualitative Research
- Quantitative Research
Languages
French
First Language
Timeline
Marketing Project Manager
Initiative Estonia
11.2023 - Current
Senior Analyst
Estonian National Institute for Health Development
03.2021 - 04.2022
Research Manager, Freelancer
Datagram OÜ
09.2013 - 11.2023
Research Project Manager
RAIT Faktum & Ariko
04.2013 - 01.2018
Research Project Coordinator
GFK Custom Research Baltic
04.2012 - 08.2013
Media Analyst
Estonian Public Broadcasting
04.2006 - 04.2012
Master of Science - Social Sciences
University of Tartu
Bachelor of Science - Sociology And Journalism
University of Tartu
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