Liisa-Reet Piirimae
Tallinn,
Summary
Marketing Analyst with a proven track record at Telia, adept in Tableau and SQL, and exceptional at project management. Previously spearheaded a project reducing marketing expenses by 50% at Scoro, while maintaining conversion rates without any previous marketing experience.
Overview
3
3
years of professional experience
Work History
Marketing Analyst
Telia
Tallinn
05.2024 - Current
- Customer lifecycle analysis using Python and Tableau
- Leading the project to integrate paid marketing data into data warehouse.
- Creation and management of Tableau dashboards for the digital marketing campaign managers
- SQL queries to create target-group segments for cross-channel campaigns.
- A/B testing using Salesforce Marketing Cloud
Marketing Operations Specialist
Scoro
Tallinn
04.2023 - 05.2024
- Paid marketing strategy - Reduced marketing expenses by 50% while maintaining conversion rates.
- Developed a structured process for monthly reporting of all marketing metrics
- Migration from Universal Analytics to GA4 and validation of the migration results
- Led initiative for Account-Based Marketing pilot.
Growth Operations Specialist
Scoro
Tallinn
11.2021 - 05.2023
- Sales funnel reporting and analysis
- Work-group lead in preparation to transition the entire company to 4-day-work-week
- Project lead for implementing Confluence for Scoro as a single source of truth/knowledge management platform for the entire company. Standardising all in-house documentation
Education
Certificate - Data Analytics
Turing College
Lithuania05-2024
Bachelor of Science - Animal Husbandry
Estonian University of Life Sciences
Tallinn, EstoniaSkills
- Tableau proficiency
- Consumer behavior analysis
- Segmentation analysis
- SQL and Excel expertise
- A/B testing
- Project management
- Excellent communication
Languages
Estonian
First Language
English
Proficient (C2)
C2
Timeline
Marketing Analyst
Telia
05.2024 - Current
Marketing Operations Specialist
Scoro
04.2023 - 05.2024
Growth Operations Specialist
Scoro
11.2021 - 05.2023
Certificate - Data Analytics
Turing College
Bachelor of Science - Animal Husbandry
Estonian University of Life Sciences
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