After completing high school abroad, I found my passion in videography and filmmaking, creating unique music videos that resonated with the Estonian audience, accumulating millions of views on YouTube. This success paved the way for my next endeavor in music, where I built a personal brand that led me to perform all across Estonia, generate millions of streams, and perform in front of thousands of people, while completing my university degree at Tallinn University. Whilst I ran my own brand under MARCARA OÜ,I oversaw all aspects of brand development, from marketing to live performances, amassing over 5 million streams and performing at over 100 live shows. I collaborated with prominent figures in the Estonian creative scene and utilized platforms like TikTok and Instagram to grow a loyal fanbase. Now, with my university degree completed, I am eager to take on larger creative challenges, continuing to express myself through impactful and innovative projects.