Mart-Mattis Niinepuu
Tallinn,
Summary
Having grown up playing football professionally, I come with a competitive mentality and a strong belief in teamwork. I love solving complex, high-leverage problems, in a fast-paced environment. I am good at prioritizing what’s important, communicating clearly, and leading my team through hurdles towards the goal. I believe in continuous learning by talking with customers, experimenting, building iteratively, looking at data, and having healthy sparring sessions with colleagues.
My professional experience has accumulated domain knowledge in monetization, customer acquisition and activation, inventory management, credit products, e-commerce, procurement, and supply chain management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Katana Cloud Inventory
04.2024 - 05.2025
- Led a cross-functional product team (Engineering Lead, 6-8 Engineers, Designer, Product Marketing Manager) focused on buying experience, onboarding, monetization, and multi-user experience.
- Highlight: Built new Sales-Led buying flow allowing leads to self-checkout without assist needed from Sales reps. As a result, monthly self-serve checkout success rate increased from 30% to 90%.
Product Manager
Katana Cloud Inventory
04.2022 - 04.2024
- Led a cross-functional core product team (Engineering lead, 8-12 Engineers, Designer, Product Marketing Manager) responsible for building real-time inventory visibility solution, creating custom user access vision, and designing and leading implementation of new pricing system.
- Winner of “The Real MVP 2023” award.
- Highlight: Executed strategic cross-functional pricing project. We repackaged features around ICP value, redefined monetization value metrics, and updated subscription rules. Within 6 months of launch: MRR increased by 40%, New business ARPA grew by 60%. And despite higher churn, Net Dollar Retention (NDR) stabilized at pre-pricing levels.
Product Manager
Coop Pank AS
07.2021 - 04.2022
- Led a loyalty card program with 100k+ customers and 2.5M+€ ARR. Responsible for business OKRs and customer success through sales and product development.
Head Of Product Management
Post11 Ltd
11.2019 - 07.2021
- Led a product team in e-commerce logistics company. We created and managed products - B2B2C logistics chains - to move millions of cross-border shipments frictionlessly across the world.
- The employee of the Year 2020
Product Manager
Post11 Ltd
01.2019 - 11.2019
- Maintained and created B2B2C e-commerce logistics solutions from Asia to EU destinations.
Purchasing Manager
Standard AS
11.2017 - 02.2018
- Led a central purchasing team (5 purchasing specialists) responsible for sourcing and purchasing all material groups needed to furnish offices and hotels worldwide.
- Responsibilities: led people and processes, strategic search for new suppliers, and negotiations for key material groups.
Purchasing Specialist
Standard AS
08.2014 - 11.2017
- Operational and strategic purchasing of various material groups for our factories to manufacture hotel and office furniture.
- Responsibilities: search for new suppliers, carry out tenders, negotiate prices and terms, manage purchase orders, and track vendors' manufacturing process and quality.
Education
Bachelor of Applied Science (BASc) - Logistics
Tallinn University of Technology
01.2014
Skills
- B2B Product development
- Product-led growth
- Product monetization
- Supply Chain Management
- Procurement
Certification
- The Product Management for AI & Data Science, Udemy, February 2024
- Product-Led Growth, Reforge, November 2023,
- Certified Scrum Product Owner (CSPO), Scrum Alliance, March 2023
- Procurement Process Management and Strategic Sourcing, Prolog, September 2020
- MicroMasters Credential in Supply Chain, MITx Courses, February 2018
- Procurement Management Course, TalTech , December 2015
LANGUAGES
English (Full professional proficiency)
Estonian (Native proficiency)
Timeline
Senior Product Manager
Katana Cloud Inventory
04.2024 - 05.2025
Product Manager
Katana Cloud Inventory
04.2022 - 04.2024
Product Manager
Coop Pank AS
07.2021 - 04.2022
Head Of Product Management
Post11 Ltd
11.2019 - 07.2021
Product Manager
Post11 Ltd
01.2019 - 11.2019
Purchasing Manager
Standard AS
11.2017 - 02.2018
Purchasing Specialist
Standard AS
08.2014 - 11.2017
Bachelor of Applied Science (BASc) - Logistics
Tallinn University of Technology
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