Martin Nurja
Iru Küla,Harjumaa
Summary
Results-driven strategist with strong leadership and problem-solving skills. Maintains composure under pressure while fostering team collaboration and ensuring quality assurance. Multilingual capabilities facilitate effective communication in diverse environments, contributing to organisational success.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work history
Media Buying Cluster Lead
Genius Sports Group
Tallinn, Harjumaa
2022.09 - Current
- Developed and trained a marketing team to analyse and optimise campaigns.
- Analysed performance data and client feedback to implement continuous improvement initiatives.
- Monitored emerging marketing trends and technologies to enhance strategies.
- Applied a user-journey approach to shape marketing strategies.
- Guided clients on brand image and ethos to drive online engagement.
- Built lasting client relationships through communication and detailed analytical work.
- Improved overall product outcomes through coordinated cross-department collaboration and input.
- Delivered improved overall efficiency by streamlining time-consuming daily work through automation.
- Troubleshot recurring issues and resolved problems quickly.
Senior Digital Marketing Specialist
Genius Sports Group
Tallinn, Harjumaa
2021.07 - 2022.09
- Optimised online marketing campaigns, increasing return on investment through targeted strategies.
- Drove conversion rate optimisation through end-to-end customer journey analysis.
- Implemented A/B tests for landing page optimisation and layout variations.
- Managed programmatic campaigns for the biggest clients across key regions.
- Provided strategic marketing guidance, enhancing client decision-making and campaign effectiveness.
- Optimised campaigns around the sporting calendar using user journey insights.
- Developed strategies by tracking the latest digital marketing trends.
- Developed understanding of regional strategies across multiple geos.
- Built strong client relationships, fostering trust and enabling long-term business growth.
Digital Marketing Analyst
Genius Sports Group
Tallinn, Harjumaa
2017.10 - 2021.07
- Monitored campaign performance using digital tracking tools, analysing data to optimise future campaigns.
- Identified and reported potential issues impacting key performance indicators (KPIs) during campaign analysis, facilitating timely adjustments.
- Enhanced client insights with detailed market research and analysis.
- Ran multiple successful long lasting campaigns with some of the biggest clients.
- Conducted tests on various retargeting strategies tailored to user journey analysis.
- Developed pacing algorithms to optimise marketing efforts based on the sporting calendar.
- Collaborated with sales team to implement cohesive branding strategies, enhancing brand consistency across all channels.
- Reported the findings of potential improvements to Account managers and clients.
International Content Advisor
Bet365
Stoke-on-Trent, Staffordshire
2016.10 - 2017.10
- Coordinated with translators to uphold bet365 sportsbook standards during Estonian market entry.
- Researched terminology and rules for sports offered by bet365 to ensure accurate content.
- Navigated high-pressure situations while managing dynamic work environments.
Customer Service Manager
Ladbrokes
Birgmingham, West Midlands
2015.12 - 2016.10
- Demonstrated leadership skills in managing diverse teams.
- Resolved complaints efficiently, fostering customer loyalty.
- Devised strategies to improve customer engagement.
- Oversaw daily operations, ensuring optimal performance.
- Implemented training programmes, enhancing team capabilities.
- Streamlined processes for improved team efficiency.
- Enhanced operating procedures for smoother workflow.
- Ensured business objectives met through strategic planning.
- Promoted products effectively to increase sales.
Education
Bachelor of Arts - International Relations
TalTech
Tallinn 2011.09 - 2015.05
Skills
- Media analytics
- Strategic planning
- Quality Assurance
- Leadership
- Problem-solving
- Communication skills
- Team building
- Calm under pressure
- Multilingual
Languages
English
Fluent
Estonian
Native
Affiliations
- Basketball
- Football
- Gaming
Timeline
Media Buying Cluster Lead
Genius Sports Group
2022.09 - Current
Senior Digital Marketing Specialist
Genius Sports Group
2021.07 - 2022.09
Digital Marketing Analyst
Genius Sports Group
2017.10 - 2021.07
International Content Advisor
Bet365
2016.10 - 2017.10
Customer Service Manager
Ladbrokes
2015.12 - 2016.10
Bachelor of Arts - International Relations
TalTech
2011.09 - 2015.05