Merike Reino

Work History

Global Sourcing Manager

Velvet OY

01.2020 - Current

Streamlined portfolio, negotiated payment terms and promoted spending transparency to support cross-disciplinary goals.
Liaised with internal and external stakeholders to identify and leverage contract value opportunities.
Managed and developed relationships with suppliers to attain maximum cost efficiency and leverage buying power.
Developed and implemented strategic purchasing procedures and control systems to reduce direct costs and carrying costs.
Analyzed spend data to identify and execute cost-savings, cost-avoidance and value analysis opportunities.
Developed requests for proposal and issued requests for quotes to support sourcing efforts.
Calculated and reported actual and projected sourcing savings by spend categories.
Collaborated with strategic partners to develop and manage key performance indicators and quality assurance processes.

CEO, Board Member

Primarius OY

10.2014 - Current

Procured and coordinated new resources to achieve sales targets within optimal timeframes.
Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Directed market expansions to propel business forward, meet changing customer needs.
Managed partnerships and strategic business relationships by negotiating contract terms
Prepared annual budgets
Monitored financial metric and provided strategic direction to support financial stability.

Sourcing Manager

R&M Ship Technologies Finland Oy

02.2020 - 12.2022

Managed and developed relationships with suppliers to attain maximum cost efficiency and leverage buying power.

Co-Founder

Estonian Marine and Manufacturing Initiative

03.2020 - 02.2022

Networked with other businesses and customers to increase sales opportunities and contacts.
Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
Drove implementation of new market expansion to propel business forward and adapt to market changes.
Set, enforced, and optimized internal policies to maintain responsiveness to demands.
Directed market expansions to propel business forward, meet changing customer needs.
Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Developed key operational initiatives to drive and maintain substantial business growth.

Head of Sales Department

AS Wermo

03.2011 - 01.2014

Increased sales volume and expanded product line to new retailers,
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Built relationships with customers and community to establish long-term business growth.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Business Development Manager

Villa Benita AS

04.2009 - 02.2011

Demonstrated services to show potential customers benefits and advantages and encourage purchases.
Represented company and promoted services at conferences and industry events.
Directed sales support staff in administrative tasks to help sales reps close deals.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Developed process to analyze customer feedback to incorporate insights into service development strategies.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Prepared sales presentations for clients showing success and credibility of services.
Communicated services quality and market comparisons by creating sales presentations.
Developed new proposals, contracts and procedures to draw in more clients and increased sales volume
Built relationships with customers and community to establish long-term business growth.

CEO, Board Member

Muusa Grupp OÜ

09.2006 - 12.2008

Procured and coordinated new resources to achieve sales targets within optimal timeframes.
Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Provided guidance and leadership on strategic planning initiatives and organizational development.
Directed market expansions to propel business forward, meet changing customer needs.
Developed and implemented strategies to drive organizational growth and development.
Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Monitored financial metric and provided strategic direction to support financial stability.
Developed key operational initiatives to drive and maintain substantial business growth.

CEO, Board Member

AS Eksklusiiv

06.2003 - 08.2006

Daily management of the company both in Estonia and Latvia, budgeting and monitoring of their implementation, marketing, management, distribution and printing organization, advertising sales and managing, responsible for accounting, reporting to the Board and the Council
Developed and implemented strategies to drive organizational growth and development.
Procured and coordinated new resources to achieve sales targets within optimal timeframes.
Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Provided guidance and leadership on strategic planning initiatives and organizational development.
Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Spearheaded innovative approaches to resource allocation and strategic planning.
Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
Prepared and presented reports to inform board on organizational progress and goals.
Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Prepared annual budgets with controls to prevent overages.
Negotiated terms of business acquisitions to increase business base and solidify market presence.
Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
Monitored financial metric and provided strategic direction to support financial stability.
Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.

Head Administrative Assistant

AS ARE Eesti

01.2001 - 06.2003

Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
Facilitated timely delivery of special projects to meet organizational and departmental objectives.
Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
Organizing corporate accounting and daily assistance
approximately 150 employees, the organization of events about 12 times a year

Finance Manager

Remoris OY

08.1998 - 07.2000

Financial budgeting and analysis, daily accounting, and reports
Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
Drove revenue stream development through strategic collaboration and partnerships.
Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.

Procurement Manager, Development Manager, Marketing Manager

AS Baltram

04.1997 - 07.1998

Performed market segmentations, targeting and positioning for each product line.
Monitored product pricing and legal requirements.
Negotiated contracts with suppliers to obtain favorable terms and pricing.
Developed and implemented procurement policies and procedures to enhance compliance with company standards.
Analyzed supplier contracts to confirm compliance with company policies and procedures.
Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
Managed supply chain process, from order placement to delivery, to facilitate on-time and accurate fulfillment.
Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery.
Monitored and managed procurement budget to control costs.

Summary

Overview

Work History

Global Sourcing Manager

CEO, Board Member

Sourcing Manager

Co-Founder

Head of Sales Department

Business Development Manager

CEO, Board Member

CEO, Board Member

Head Administrative Assistant

Finance Manager

Procurement Manager, Development Manager, Marketing Manager

Education

MBA - Service Management And Economics

Master - Service Management, Business Economy

Skills

Languages

Timeline

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