Micaela Sánchez
Tallinn
Summary
Accomplished SEO Analyst with a proven track record at Tech Ads Labs, enhancing online visibility and driving organic traffic growth through expert SEO project management and on-page optimization. Skilled in data analysis and customer service, I excel in developing strategies that result in significant performance improvements. My approach combines technical proficiency with strong interpersonal skills to deliver exceptional results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SEO Analyst - Digital Marketing
Tech Ads Labs
Tallinn, Estonia (Remote)
04.2022 - 09.2024
- Managed relationships with external vendors to ensure prompt delivery of high-quality services, such as content creation or web development.
- Implemented effective link building strategies to drive referral traffic and increase domain authority for clients' websites.
- Increased organic traffic for client websites through the development and execution of SEO campaigns.
- Enhanced user experience on clients' websites through site speed optimization efforts, resulting in reduced bounce rates and increased time spent on site.
- Enhanced online visibility by creating high-quality, shareable content optimized for search engines.
- Ensured consistency across all digital platforms by developing clear brand guidelines for clients' businesses.
- Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas.
Census Surveyor
INE
Montevideo, Uruguay
03.2021 - 03.2022
- Performed field calculations to complete assessments.
- Gathered, organized and modeled data for reports and presentations.
- Collaborated with engineers, architects, and construction professionals to ensure accurate information was incorporated into designs.
- Utilized GPS technology for efficient data collection, expediting the completion of fieldwork assignments.
- Contributed to cost reduction efforts by identifying areas for improvement in processes and equipment usage.
- Supported urban planning initiatives by providing detailed demographic and geographic data for future development projects.
Store Manager
Timbó
Montevideo, Uruguay
01.2019 - 03.2021
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Education
Bachelor of Arts - Communication (Investigational Research)
Facultad De Información Y Comunicación
Montevideo, Uruguay08.2024
Skills
- SEO project management
- Off-Page Optimization
- On-Page Optimization
- SEO Copywriting
- Google Analytics
- Google Search Console
- Multilingual SEO
- Data Analysis
- SQL
- Power BI
- Tableau
- Customer Service
Certification
- [Data Analysis] [Senpai Academy] [2023 October]
Languages
Spanish
Native language
English
Advanced
C1
Timeline
SEO Analyst - Digital Marketing
Tech Ads Labs
04.2022 - 09.2024
Census Surveyor
INE
03.2021 - 03.2022
Store Manager
Timbó
01.2019 - 03.2021
Bachelor of Arts - Communication (Investigational Research)
Facultad De Información Y Comunicación