Mikael Jamsanen
Business Professional
Estonia
Summary
Results-driven CEO with forward-thinking approach centered on company success and competitive revenue growth. Passion for iGaming and sports, strong business professional 15 years’ experience within business growth, commercial and performance marketing.
Mission is always to learn to grow the business smarter not harder. I am efficient and motivated, with termination to get things done. I believe anything is possible. I have extensive network in the iGaming world, that will make a well-valued contribution to deliver global business growth.
For me, it’s not always about the resources available. It’s knowing how to maximise resources — someone’s will, energy, creativity, courage, faith, and determination — to achieve business goals.
Overview
26
26
years of professional experience
Work History
CEO
Moonrocket Group
04.2022 - 08.2023
- Established start-up foundational processes for Casino business operations and hiring a team of 20 people to execute global business plan and strategy for FIAT & Crypto players.
- Accountable for the global P&L & operations, management of the organizational strategy & leadership of the execution that supports sustainable, profitable and revenue growth for the business.
- Analysing data to track business metrics to makes precise decisions to improve revenue flows, efficiencies and profitability. Identified new revenue generation opportunities and markets to maximize bottom-line profitability.
- Manage and built productive and strategic relationships with business partners to support strategic business objectives.
- Manage financial decisions and supervised company spending to reduce material losses and maximize profits.
- Engaged positively with staff, lead and inspire a team of professionals to deliver high-performance work environment.
- Collaborated with legal, finance and other professional teams to review and maintain compliance with regulations.
- Managing global marketing performance and strategy, budgeting, delivering acquisition strategy and maximise ROI.
- Overseeing casino engagement, platform development and new product development to drive ultimate player casino experience and plan improvements with the senior management team.
- Presented business plans and forecasts to board of directors and communicated business performance, forecasts and strategies to investors and shareholders.
Business Consultant
GMDGrowth Consulting OU
02.2022 - 03.2022
- Developed complete business plans to operators and marketing strategies.
- Performed as consultant for business in areas of marketing strategy, market entry, localization to drive revenue in grey markets example Japan and global crypto performance.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Supported creation of detailed, technical financial models to value potential player acquisition targets.
- Crypto business needs to acquire global casino players
Head of Growth/Head of Casino Marketing
Yolo Group
04.2019 - 01.2022
- Provide direction to Casino Global Marketing team and managing marketing spend and budgets to increase ROI
- Responsibility for player acquisition and retention (focusing marketing automation) targets by setting individual
- Deliver KPIs and targets for marketing team
- Define brand strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion for growth
- Represent brands in all interactions with Casino Marketing function and ensure brand consistency across GEOs and marketing channels
- Pursue, establish and manage relationships with 3rd party marketing partners
- Provide a link between marketing team product development – prioritizing external and internal marketing tools and feature development
- Monitor and optimize conversation rates, churn rates and player value in relation to marketing activities
- Analyse marketing programs, adjust strategy and tactics, to increase effectiveness to improve ROI
- Provide analysis, prepare regular status and performance reports on Casino Marketing activities.
- Conducted market research to identify new opportunities and target markets
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Managed budget allocation and resource utilization to maximize marketing ROI
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
Head of Marketing
Mobilt Ltd
05.2019 - 03.2020
- Leading marketing function for Mobilt Ltd LATAM Sport Betting and Europe Casino brands
- Full Responsibility for P&L, budgets, spend and drive acquisition for all brands.
- Build world-class, cutting edge strategies from player data, focusing. customer behavior's and target segments to execute acquisition strategy.
- Build view of players customer journey to optimize spend and retention of players.
- Managing marketing agency relationships and TV commercial opportunities to drive brand awareness.
- Affiliate management, partnerships and communication to drive profit
- Programmatic and media buying marketing strategy: branding, acquisition, retention, activation strategies connect with CRM segments
- Commercial & sponsorship partnerships, LATAM & EUROPE Football teams
- Drive SEO strategy for all the brands, build BPN content network, Betting Academy launch Brazil, Peru online launch
- Manage external content team & workshops to deliver content strategy
- Execute and look brand Influencers, Twitch advertising strategy across all the markets.
Head of Growth
Game Lounge Limited
01.2018 - 09.2018
- Full ownership of affiliate business marketing and commercial development
- Planning global growth strategy for Casino and other product verticals working closely with CEO and CFO to deliver and drive business roadmap
- Establish and manage relationships with key strategic partners to identify and execute new commercial/marketing opportunities
- Own and present new media marketing projects to all geographic markets to deliver profitable business cases
- Analyse and develop existing marketing strategy for seven figures marketing budget to maximise ROI and sales
- Work closely with all cross-functional teams and stakeholders throughout company and watching that all pieces in departments/teams and acquisition funnels are working together towards business goals.
- Set up data-driven marketing strategy and implement customer journey by focusing target audience, segments, and profiles to optimize higher return.
- Build a growth team, recruit, train and coaching.
Head of Marketing
Mikael Jamsanen, The Hut Group UK, E
08.2016 - 09.2017
- Lead marketing strategy for new and existing products in UK and Nordic countries
- Executing marketing strategy - including campaigns, events, digital marketing, and PR
- P&L responsibility, set overseas international digital marketing strategy to the focused athlete with high-quality products to support active life diet
- Achieving core business KPI’s, including PPC, SEO, Social Media, Emails and
- Organic Search
- Grow business +40% YOY in sales and traffic
- Partnerships management international
- Affiliate marketing
- Experience SEO eBook acquisition/lead generation campaigns to collect thousands of new leads and turn them into lifetime customers with remarketing sales funnel strategy
- Deliver integrated and engaging campaigns to drive business performance, traffic, revenue and profit to across all digital channels.
Business Development Manager
Groupon
01.2014 - 05.2015
- Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Closes new business deals by coordinating requirements; developing and negotiating new contracts
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Supervisor Sales
Louis Vuitton Store
01.2013 - 10.2014
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Trained team members in successful strategies to meet operational and sales targets.
- Effectively coached team members to reach weekly and monthly sales goals.
Managing Director
Childrens Rights Foundation
01.2009 - 01.2015
- Accountable for budged and financial plan that drives business growth and profitability.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Led development of comprehensive business plan to maximize profitability and company performance.
- Build brand awareness and manage all online and offline marketing channels, public relations, media and events to maintain highest level of visibility.
- Build a brand and communicate it in public events and conferences including marketing and communication materials and sales fundraising campaigns and programs.
- Develop new digital strategy and lead the charge on creating new business opportunities.
- Launching SEO websites, team building and management, project management, drive commercial partnerships, negotiation international key partnerships with World Children ́s Price.
- I made change in Finnish paternity law in 2014 December to support UN convention of the rights of the child, all children have an equal rights in Finland to know both biological parents. This story was presented MTV3 television 8.11.2015.
- Charity become one of the biggest social media organisations in Finland.
Commercial Project Director
TV Charity Music Concert
01.2013 - 01.2014
- Financial plan, leading TV-charity concert in the arena for 4000 people.
- Hired and managed consultants, contractors and sub-contractors to complete project tasks.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Monitored project progress, identified risks and took corrective action as needed.
- Full P&L responsibility
- Sales strategy, marketing planning and implementing multi-channel digital marketing strategy including online programmatic & offline media buying
- Negotiation key strategic commercial partnerships, artist requirement, leading team of 35 people, team management and volunteers’ coordinating, TV-production teams, visual/audio team, sales performance & sales charity sponsorships, customer service& tickets, celebrity brand awareness campaigns,people marketing flash mod show
- Handling a variety business projects and overseeing project management
- Negotiating contracts, implementing strategies to drive revenue and ultimately achieve business goals.
Key Account Manager
Somic Oy
08.2005 - 08.2009
- Communicating with clients to understand their needs and explain product value with strategy planning.
- Achieving high sales targets and goals.
- Developing a solid and trusting relationship between major key clients to drive sales and revenue.
- Resolving key client issues and complaints, close collaboration for business needs to drive growth to clients.
- Negotiating commercial contracts with client and establishing timeline of performance.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Built relationships with customers and community to promote long term business growth.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Met existing customers to review current services and expand sales opportunities.
Head Coach
K, A-juniors, Blues C-SM, Ice Hockey
05.2003 - 01.2005
- Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
- Increased overall team proficiency by using educational drills and activities.
- Promoted good sportsmanship with competing teams on- and off-field.
- Organized and led practices and scrimmages to increase competitive attitude and skills.
- Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
- Used previous game and team data to make informed decisions regarding game strategies.
- Build A team for a mission to achieve the common goal, win something big together.
Account Manager
Molok Oy
06.2003 - 07.2005
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated clients on new products or services to increase customer engagement with brand.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
Professional Ice Hockey Player
Espoon Blues
01.1998 - 01.2003
Education
Public Speaking Course -
Source Executive Finland Oy
Helsinki, Finland06.2011
Ice hockey coaching course -
Vierumaki Ice Hockey Center
Vierumaki, Lahti02.2007
Commercial Degree - Business Management/Marketing
Business College
Espoo, Finland05.1996
Finnish national army Sergeant -
Military School
Santahamina06.1996
Skills
- Team player and Team building
- Global business development
- Problem-Solving
- New Market Expansions
- Budgeting and Allocation
- Strategic business planning
- Decision-Making
- People management
- Multitasking Abilities
- Global Marketing strategy
- Data-driven performance marketing
- Strong communication skills
- Partnership management
- Online Crypto gaming
- Never give up attitude
- Hobbies: 7 x Ironman
- Fluent languages: English
- Mother language: Finnish
- Biggest achievement: I made a change for new paternity law to Finland in 2015, this story was presented MTV3 television 8112015
Timeline
CEO
Moonrocket Group
04.2022 - 08.2023
Business Consultant
GMDGrowth Consulting OU
02.2022 - 03.2022
Head of Marketing
Mobilt Ltd
05.2019 - 03.2020
Head of Growth/Head of Casino Marketing
Yolo Group
04.2019 - 01.2022
Head of Growth
Game Lounge Limited
01.2018 - 09.2018
Head of Marketing
Mikael Jamsanen, The Hut Group UK, E
08.2016 - 09.2017
Business Development Manager
Groupon
01.2014 - 05.2015
Supervisor Sales
Louis Vuitton Store
01.2013 - 10.2014
Commercial Project Director
TV Charity Music Concert
01.2013 - 01.2014
Managing Director
Childrens Rights Foundation
01.2009 - 01.2015
Key Account Manager
Somic Oy
08.2005 - 08.2009
Account Manager
Molok Oy
06.2003 - 07.2005
Head Coach
K, A-juniors, Blues C-SM, Ice Hockey
05.2003 - 01.2005
Professional Ice Hockey Player
Espoon Blues
01.1998 - 01.2003
Public Speaking Course -
Source Executive Finland Oy
Ice hockey coaching course -
Vierumaki Ice Hockey Center
Commercial Degree - Business Management/Marketing
Business College
Finnish national army Sergeant -
Military School
Similar Profiles
Sheng WangSheng Wang
Senior Data Scientist/Algo Solution PIC at Daraz Group (Alibaba Group - Alibaba International Digital Commerce Group)Senior Data Scientist/Algo Solution PIC at Daraz Group (Alibaba Group - Alibaba International Digital Commerce Group)
Timothy MooreTimothy Moore
Sales Manager at Retail Sales Group, Vanguard GroupSales Manager at Retail Sales Group, Vanguard Group
Cynthia EndrizalCynthia Endrizal
Lead Fellow at Centers for Medicare and Medicaid Services (CMS), Office of Group Director Quality Improvement & Innovation Group, Center for Clinical Standards & QualityLead Fellow at Centers for Medicare and Medicaid Services (CMS), Office of Group Director Quality Improvement & Innovation Group, Center for Clinical Standards & Quality
Xavier PratsXavier Prats
Upholstery Glue Gun Operator at BD Design ASUpholstery Glue Gun Operator at BD Design AS
Lauri LoperLauri Loper
Co-Founder at Tetnet OÜCo-Founder at Tetnet OÜ