Startup-first SDR who thrives in chaos—crafting outbound strategy, booking revenue-generating meetings, and laying the GTM foundation from day one.
Overview
7
7
years of professional experience
Work History
Trustee & Public Relations Coordinator
Omniya Trust
Remote
08.2019 - Current
Company Overview: Supports children with physical and learning disabilities
Grew donations by 20% over 4 months by introducing new fundraising methods; raised £10,000 in first 2 months for child education projects.
Developed outreach campaigns resulting in education sponsorship for 50 children, feeding 150 families and 8 medical procedures in 3 months.
Supports children with physical and learning disabilities
Founding SDR
Huntress
Remote
02.2024 - 01.2025
Company Overview: Empowering SMBs with advanced threat detection and response to protect against cyber attacks
Designed and executed sales strategies from the ground up, demonstrating adaptability and creativity to optimise outreach, prospecting, and qualification processes using HubSpot and Salesforce.
Achieved 165% of quota, leading the team across all regions by effectively leveraging strong communication skills and deep understanding of customer needs, which drove long-term relationships and opportunities.
Mentored and trained 4 new SDRs, fostering a collaborative and high-performance team environment while ensuring the seamless integration of new team members into fast-paced remote operations.
Identified and engaged key decision-makers across multiple sectors, creating personalised outreach and tailored sales pitches to align Huntress' cyber solutions with their unique security needs.
Coordinated and executed field events across the UK, working closely with both marketing and sales teams to drive lead generation, ensuring effective communication and alignment of strategies across departments.
Empowering SMBs with advanced threat detection and response to protect against cyber attacks
EMEA Sales Development Representative (Lead Demand Generation)
Vivun
Remote
07.2022 - 12.2023
Company Overview: Accelerating sales and powering your modern go-to-market
Grew the EMEA pipeline by $7.2M within 8 months and constantly improved our commercial/marketing strategy and playbook.
Recognised as the top performing SDR by overachieving in all KPIs and quarterly metrics within the US & EMEA team.
Crafted (150+ daily tasks on Outreach) sequences to cut through the noise and start a conversation by understanding customer pain points.
Responsible for sparking interest in target accounts through inbound/outbound, marketing virtual and in person events worldwide.
Multi-threaded approach to sales development through excellent product understanding, market knowledge and powerful questions.
Accelerating sales and powering your modern go-to-market
Associate Consultant
Beyond AML
Remote
08.2021 - 05.2022
Increased sales by 10%, by defining an Ideal Customer Profile (ICP) allowing firm to better target prospects with a higher likelihood to purchase.
Grew outreach by 8% per month, by collaborating with Marketing to develop new email, social and outdoor media campaigns across Europe.
Drove a 40% increase in new leads and 10% faster conversion, by shaping a lead generation strategy through workshops with Sales and Partners.
Freshsales CRM super user; introduced a new process to streamline addition of new prospects and reduced overall admin effort by 40%.
Policy Intern
Ministry of Foreign Affairs
Islamabad
07.2018 - 08.2019
Led a team of interns to deliver a research paper on the Afghan refugee crisis. Research underpinned arguments used in UN Security Council.
Designed and presented multiple proposals and presentations for the arms control department to enhance the quality of research.
Facilitated communication between the Ministry and civil and political figures, expanded contact base with foreign ambassadors.
Drafted foreign policy briefings for the Spokesperson’s Office, and supported policy research for the Foreign Minister.
Support Worker at Dudley Mental Health Trust and Black Country Foundation TrustSupport Worker at Dudley Mental Health Trust and Black Country Foundation Trust