Murat Yiğen
Tallinn
Summary
Senior Product Manager with 4 years of experience in product management and 3 years in the IT sector, specializing in B2C, B2B, B2B2C, Martech, and E-Commerce. Experienced at driving successful product launches and managing cross-functional teams. Proficient in market research and analysis to identify growth opportunities.
Expertise in building products from scratch with a focus on customer-oriented, data-driven decision-making. Adept at driving product strategies that balance iterative development with business objectives, ensuring continuous product evolution rather than aiming for perfection from the start. Passionate about building products from zero, fostering collaboration across departments, and cultivating a product culture that delivers growth and customer success.
Overview
8
8
years of professional experience
Work History
Product Lead
Wolt (Acquired by DoorDash)
Tallinn
02.2022 - Current
- Worked in the merchant domain to provide an efficient and easy experience for merchants to create their listings.
- Led two teams and created a vision and strategy for the listing domain.
- Increased efficiency for Ops people and transformed the tools for self-service to gain HC efficiency for the company.
- Built a new platform to increase units per order, reduce the slowness of the system, and enable the company to enlarge merchant segments within the retail domain.
- Led cross-team projects across multiple domains to deliver complex projects successfully.
- Analyzed and researched products for the company to make investment decisions.
Product Manager
Pipedrive
Tallinn
07.2021 - 02.2022
- Worked in the customer acquisition area to increase conversion of incoming visitors to subscribe to the platform.
- Conducted market research and competitive analysis for existing and potential products.
- Developed product roadmaps to help guide the development of new products.
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Collaborated with stakeholders to define product requirements and user stories.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
- Prioritized features to maximize impact while meeting budget constraints.
Product Manager
The Coca-Cola Company
Istanbul
02.2020 - 06.2021
- Creating a digital platform for Coca-Cola to gather all promotions for consumers in one place as native apps, web, and progressive web apps.
- Working with marketing teams, franchise teams, agencies, and IT teams to create a roadmap, feature list, and plan for the product.
- Monitoring and following product success with measurement tools like Firebase, PowerBI, Google Analytics, and AppsFlyer, together with analytics teams.
- Established user feedback and complaints system to follow all requests on time and solve them within certain SLAs.
- Reached 500K MAU and 2M Users within 9 months.
- Created $2M savings for the company.
- Expanded product to 2 more countries.
Co-Founder
Wevent
Istanbul
05.2019 - 08.2020
- Wevent serves as a platform for self-development events and company benefits.
- I created a team of 8 people, including a designer, an iOS developer, an Android developer, 2 backend developers, a marketer, a salesperson, and a product lead.
- Successfully launched the product. Reach approximately 1K users with approximately 50 events per month.
Co-Founder
Ilao
Istanbul
05.2018 - 08.2020
- Created a team of developers and designers to work remotely for startups, to create digital products from scratch.
- Served 21 clients for different projects, from e-commerce to games, applications, and web platforms.
- Making sales deals with clients.
Digital Delivery Manager in TCCA&MENA
The Coca-Cola Company
Istanbul
06.2019 - 02.2020
- Supported all marketing teams in the successful launching of digital promotions in TCCA and MENA regions.
- Planning of all activations in regions with EMEA IT teams.
- Coordination of agencies, management of them, and creating budgets for projects.
- Working with the consumer database system and new generation promotion system teams to implement and gather consumer data for remarketing.
Senior Analyst
Accenture
Istanbul
11.2017 - 06.2019
- Worked in E-Commerce Company to deliver a new infrastructure for the app and website
- Worked as a scrum master to a team of 11 developers and 1 technical lead to deliver works in agile way
- Managing work items, backlog with client and prioritize works with them together
Account Manager
Korn Ferry Hay Group
Istanbul
06.2016 - 11.2017
- Being responsible of sales of Korn Ferry Hay Group products and consulting to finance sector which including 120 companies in portfolio
- Delivering the results of projects to executives of clients
- Analysis of companies' data and compare it with sector medians
- Having the target of achieving sales goal
Education
Bachelor of Science - Mechanical Engineering
Boğaziçi University
Istanbul06.2016
Skills
- Product Strategy and Roadmapping
- Team leadership and mentorship
- Cross-functional collaboration
- Agile and Lean Methodologies
- User-Centered Design (UCD) / Customer Experience (CX)
- Data-Driven Decision Making
- Market Research and Competitive Analysis
- Product Lifecycle Management (PLM)
- Go-to-Market Strategy (GTM)
- Stakeholder Management
Accomplishments
- Got the "Raising the bar" award of the year in Wolt together with team for the successful launches we accomplished.
Languages
Turkish
First Language
English
Advanced (C1)
C1
Affiliations
- Wrote an article for the company to share my experience with product people: https://careers.wolt.com/en/blog/tech/my-first-three-months-as-a-product-lead-at-wolt.
- Gave a product management master class for Aalto University at Wolt.
- Actively participated product management internship program for case preparation and interviews.
- A big Formula 1 fan with a dream to watch all year races in the race tracks one day.
- Enjoy go-cart , bowling, skydiving, sauna, nature walks in free time.
References
References available upon request.
Timeline
Product Lead
Wolt (Acquired by DoorDash)
02.2022 - Current
Product Manager
Pipedrive
07.2021 - 02.2022
Product Manager
The Coca-Cola Company
02.2020 - 06.2021
Digital Delivery Manager in TCCA&MENA
The Coca-Cola Company
06.2019 - 02.2020
Co-Founder
Wevent
05.2019 - 08.2020
Co-Founder
Ilao
05.2018 - 08.2020
Senior Analyst
Accenture
11.2017 - 06.2019
Account Manager
Korn Ferry Hay Group
06.2016 - 11.2017
Bachelor of Science - Mechanical Engineering
Boğaziçi University
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