Pirgit Jalasto

• Managed email and SMS campaigns, including brief creation, copywriting, design coordination, building, testing, and scheduling.
• Oversaw email list management and segmentation, devising strategies to acquire new emails and enhance engagement.
• Conducted A/B tests to optimize email campaign performance, analyzed results to improve KPIs, and identified new growth opportunities.
• Collaborated with the creative team to develop marketing materials and assets that aligned with our brand voice and values.
• Identified new collaboration opportunities for innovation and growth.

Skills: Klaviyo, Attentive, Digital Marketing, Customer Lifecycle Management, Automation, Marketing Copy.

• Forecasted financial targets and devised action plans to achieve goals.
• Developed and executed Telia and Diil mobility acquisition offers and pricing strategies for both online and offline channels.
• Segmented customers and created tailored marketing campaigns, tracking and measuring their success.
• Developed long-term strategies to increase customer ARPU, capture new segments, and boost service consumption.
• Designed and implemented marketing and pricing strategies for new services across both offline and online channels.

Skills: Growth Strategies, Project Planning, Customer Segmentation Strategy, Upselling, Go-to-Market Strategy, Business Growth.

• Conceptualized offers and marketing campaigns, setting and tracking targets to drive business growth.
• Collaborated closely with partners to meet financial goals and enhance service offerings.
• Managed pricing strategies, customer loyalty initiatives, and life cycle management to maximize revenue.

Skills: Financial Forecasting, Planning, Budgeting & Forecasting, Offer Creation, Pricing Strategy, Marketing Strategy.

• Translated marketing texts and catalogs from English to Estonian.
• Drafted and distributed direct communications to target audiences.
• Developed and executed marketing campaigns, measuring results using Google Analytics.
• Managed social media platforms to enhance brand presence and engagement.
• Updated e-shop banners and monitored sales results to optimize online performance.

Skills: Google Analytics, Direct Sales, E-Commerce, Copywriting, Adobe Photoshop.