Raivo Kurs

Developed brand strategies to enhance market presence and customer engagement.

• Coordinated product launches and promotional campaigns across various channels, including retail.
• Managed relationships with external agencies for advertising and creative support.
• Conducted competitor analysis to identify opportunities for brand differentiation.
• Collaborated with cross-functional teams to ensure brand consistency and alignment.
• Supported market access initiatives to improve product positioning.
• Provided medico-marketing knowledge to support field force effectiveness.

Managed raw material and primary packaging purchases, developed Bill of Materials, and coordinated production planning and ERP development.

• Negotiated contracts with suppliers for optimal pricing and terms.
• Developed purchasing strategies to maintain stock levels efficiently.
• Collaborated with production teams to align inventory with production needs.
• Ensured compliance with industry regulations in procurement processes.
• Recorded and tracked all purchase orders, invoices, and contracts to ensure procurement accuracy.
• Developed calculations for Bill of Material across all recipes.
• Coached staff on ERP usage to enhance system efficacy.

Launched start-up operations for pharmaceutical producer in Baltic region, focusing on oncology and hematology products.

• Directed branch operations, ensuring adherence to industry regulations and standards while mitigating compliance risks.
• Developed strategic plans to enhance operational efficiency and improve service delivery.
• Coordinated cross-functional teams to streamline supply chain processes and logistics, improving overall operational flow.
• Oversaw budget management, ensuring responsible allocation of resources across departments.
• Established and nurtured relationships with key stakeholders, enhancing partnerships and collaboration efforts.
• Managed team performance through guidance and support for professional development.
• Evaluated market trends, adapting strategies to meet changing customer needs.

Oversaw business operations in Estonia, integrating finance, marketing, and administration to enhance operational efficiency.

• Managed sales for Hospira oncology portfolio, food supplements, and OTC products, driving revenue growth across all segments.
• Achieved balanced profit distribution of 50-50 between oncology and other portfolios.
• Ensured financial sustainability through strategic planning and oversight, aligning resources with long-term business goals.
• Delivered detailed monthly financial reports to headquarters for comprehensive analysis.

Managed oncology business operations in Estonia, overseeing budgeting and implementation of marketing plans to drive growth.

• Led Glivec launch and SAS LAR market access project to enhance product visibility.
• Provided medico-marketing expertise to support field force initiatives.
• Collaborated with healthcare professionals and unions to align strategic initiatives with market needs.

Managed marketing strategies for three product lines: Reuma, Cardio, and Pulmo across Estonia to increase brand awareness.

• Achieved successful launch of Micardis and relaunch of Movalis.
• Conducted pre-launch activities for Spiriva to maximize market entry impact.
• Trained four subordinates on budgeting and execution of marketing plans to enhance team capabilities.
• Implemented CRM system to enhance sales tracking and customer engagement.
• Collaborated with healthcare professionals and unions to establish strategic partnerships that supported product initiatives.
• Leveraged CRM data to secure competitive market positions.

Directed marketing and sales operations for PJSC Grindex and Tallinn Pharmaceutical Company in Estonia.

• Managed marketing campaigns to achieve revenue growth.
• Applied medico-marketing expertise to shape strategic initiatives.
• Developed CRM frameworks to improve client management and engagement.

Initiated warehouse setup with new logistics system and ERP integration, improving operational readiness.

• Optimized processes by implementing contemporary accounting systems and enhancing customer service operations, resulting in streamlined workflows.
• Managed financial operations, ensuring accuracy and compliance until company sell-out.
• Led executive management decisions during ownership transition, ensuring business continuity and stability.

Merged three departments into a unified logistics value chain to boost operational efficiency.

• Implemented expenditure rules for inventory management to achieve a 50 percent reduction in expenses.
• Developed a logistics chart for enterprise processes to streamline workflows and improve coordination.
• Utilized Scala for bookkeeping to improve financial accuracy and reporting.

Renovated portfolio mix and purchasing strategies, improving pricing structure and enhancing customer service experience.

• Achieved 50% sales growth within three months through product mix improvement at Magnum Medical.
• Contributed to development of information system/ERP base for Magnum Medical, streamlining data management with progress database engine.
• Elevated company status as leading pharmaceutical wholesale provider in Estonia, increasing market visibility and competitive advantage.

Founded pharmaceutical wholesale company, growing to 150 employees and achieving 8 million EUR turnover by 1997.

• Created product mix, pricing policy, customer service strategies, and logistics operations to enhance market competitiveness.
• Contributed to company growth as first employee and member of founding team.
• Optimized inventory management, pricing strategies, and purchasing methodologies.
• Implemented new ERP systems including Concorde XAL, then Navision and Dynamics.
• Directed small team to establish company as market leader from inception, driving growth and brand recognition.

• Administered medications and treatments as per physician directives.
• Monitored patient vital signs and reported changes to healthcare team.

• Administered medications and treatments as per physician directives.
• Monitored patient vital signs and reported changes to healthcare team.