Raymond Asante
New York,Moore Street
Summary
Multi-talented and adept at developing story ideas for programs. Dedicated to uncovering vital information through research, interviews. Outgoing with talents for building extensive network of contacts, fostering key relationships, and guiding interviews to maximize information gathering.
Seasoned Marketing and Business Development Executive with comprehensive background in strategic marketing planning, sales team leadership, and business development. Strong track record of growing company profiles while maintaining brand consistency and implementing innovative promotional strategies. Skilled at leveraging data-driven insights to improve marketing initiatives, enhance customer engagement, and increase revenue growth. Prior roles demonstrate significant impact on corporate branding, market share expansion, and client relationship management.
Overview
17
17
years of professional experience
Work History
Business Development Partner
Mondo NYC Music And Technology Conference
New York, US
04.2022 - Current
- Researched market trends, competitive landscapes and customer needs.
- Developed relationships with key stakeholders in the industry.
- Created strategies to increase sales and profitability of current products and services.
- Responsible for introducing artists, managers, producers and other stakeholders to the opportunities Mondo brings to their work of art within the music and entertainment industry and the need for them to attend Mondo conference.
Founder/Freelancer
WestAfrikanSource Online News
Helsinki , Finland
12.2014 - 12.2022
- Developed and implemented a comprehensive business plan to launch the company.
- Identified potential partnerships to expand the reach of the business.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Conducted interviews across a network of business captains, politicians, state institutions, etc.
- Gathered and wrote news articles for online publications.
- Operated within Germany, Finland, and Ghana.
- Outsourced press releases and statements from the U.S. The Department of State's Bureau of Global Public Affairs, through its African regional media hub, is a platform for identified journalists from African backgrounds.
Business Development Specialist
Musicinfo.io
Jyvaskyla , Finland
02.2012 - 12.2013
- Developed and implemented business development strategies to increase market share.
- Identified, evaluated, and pursued new business opportunities to expand corporate reach.
- Conducted research and analysis of industry trends to identify potential customers and markets.
- Created presentations for prospective clients that showcased company capabilities and expertise.
- Researched potential business opportunities in new and existing markets.
- Implemented promotional activities such as print advertising campaigns, email campaigns, direct mailings.
Founder
Global Youth Empowerment Strategic Initiative
Jyvaskyla, Finland
02.2011 - 01.2013
- Set up as a non-governmental, non-profit organization to unearth, support, and promote young people aspiring to be in the music and art industry.
- Scouted for young talented artists, had one-on-one encouragement and motivation engagement sessions.
- Collaborated with local radio in the city of Jyväskylä, the city authority of Jyväskylä, and the Youth Against Drugs organization of Finland (YAD) to organize events that promoted and unearthed young talents while campaigning against drugs and alcohol use among the youth.
Founder/Managing Editor
Social Advocate Newspaper
Accra , Ghana
08.2009 - 11.2010
- Developed and implemented a comprehensive business plan to launch the company.
- Recruited, hired and trained staff members to ensure that operational goals were met.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Identified potential partnerships to expand the reach of the business.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Developed strategic initiatives to increase market share and revenue growth.
- Managed day-to-day activities across multiple departments within the organization.
- Led cross-functional teams in developing innovative solutions for customers needs.
- Facilitated communication between various departments by providing resources or guidance.
- Maintained up-to-date knowledge of relevant laws, regulations, best practices and industry developments.
- Conducted regular reviews of existing processes to identify areas of improvement.
- Acted as assistant editor and wrote news stories for weekly publications.
Part-Time Lecturer (Private Media Institute)
Access Media Institute
Accra, Ghana
08.2008 - 06.2009
- Developed syllabi, lesson plans and lecture materials for courses taught. I taught broadcast journalism, media law, new media, and print media.
- Provided guidance to students on course selection, career planning, and other educational matters.
- Assigned grades based upon student performance in class assignments and exams.
- Organized study groups and provided additional instruction outside of the classroom as needed.
- Created a positive learning environment by actively engaging with all students during class time.
- Reviewed textbooks for content accuracy before recommending them for adoption.
- Facilitated discussion forums among students on topics related to course material.
- Assisted students during office hours to review material, explain exam questions and answer concerns.
- Promoted excitement among students in classroom through delivery of interesting topics.
- Explained concepts through variety of methods, utilizing visual aids and analogies for key material.
- Maintained regular office hours to provide academic support, career advice, and personal guidance to students.
- Coordinated with external organizations to arrange guest lectures, field trips, and practical experiences relevant to the course content.
News Reporter
Top Radio
Accra, Ghana
09.2007 - 07.2008
- Gathered facts, collected data, and reported the news in an unbiased manner.
- Researched topics, conducted interviews, and produced accurate reports.
- Developed and wrote news stories on a daily basis.
- Attended press conferences and interviewed key figures in order to obtain information for stories.
- Collaborated with producers and directors in order to ensure that stories were presented accurately in accordance with company standards.
- Built relationships with experts in various fields to create funnel for story leads and information.
Education
Diploma As A QA Engineer(Manual And Automation) -
Cerebrum Hub
Tallin - Estonia 02-2024
MBA - Business Administration
Technical University Of Frieberg
Germany06-2017
Bachelor of Science - Business Administration
Jyvaskyla University Of Applied Sciences
Finland12-2014
Diploma In Broadcast Journalism, Media Law And Print Media -
Access Media Institute
Accra - Ghana02-2017
High School Diploma -
Oda Senior High School
Oda - Ghana06-2005
Skills
- Data-driven decision-making
- Technical understanding
- Competitive Analysis
- Marketing expertise
- Creative Mindset
- Customer Engagement
- News writing and editing
- News management
- Manual and automation testing (software testing)
- Public Relations
- Proposal Writing
- Promotional planning
- Lead prospecting
- Research
- Customer Relationship Management
- Customer Acquisition
- Business Development
- Event Planning
- Market Penetration
- Project Management
- Lead Generation
- Partnership management
Timeline
Business Development Partner
Mondo NYC Music And Technology Conference
04.2022 - Current
Founder/Freelancer
WestAfrikanSource Online News
12.2014 - 12.2022
Business Development Specialist
Musicinfo.io
02.2012 - 12.2013
Founder
Global Youth Empowerment Strategic Initiative
02.2011 - 01.2013
Founder/Managing Editor
Social Advocate Newspaper
08.2009 - 11.2010
Part-Time Lecturer (Private Media Institute)
Access Media Institute
08.2008 - 06.2009
News Reporter
Top Radio
09.2007 - 07.2008
Diploma As A QA Engineer(Manual And Automation) -
Cerebrum Hub
MBA - Business Administration
Technical University Of Frieberg
Bachelor of Science - Business Administration
Jyvaskyla University Of Applied Sciences
Diploma In Broadcast Journalism, Media Law And Print Media -
Access Media Institute
High School Diploma -
Oda Senior High School
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