Riina Tsurkan
Tallinn,784
Summary
Demonstrated expertise in executing innovative sales strategies, securing new business opportunities, and implementing strategic initiatives to meet business objectives. Renowned for enhancing profitability, maximizing revenue, and surpassing targets in highly competitive markets. Proven success in establishing new ventures, launching products, and executing comprehensive plans to expand market share. Proficient in conducting market research, identifying growth opportunities, analyzing competitive landscapes, and delivering exceptional customer experiences. Flexible team player with outstanding communication, leadership, negotiation, analytical, and problem-solving abilities. Experienced in leading high-performing sales teams, fostering cross-functional collaboration, and maintaining strong relationships with key stakeholders at all levels to enhance client satisfaction and influence decision-making.
Overview
12
12
years of professional experience
1
1
Certification
Work History
E.U. Sales Manager
Intocare Medical
01.2023 - 07.2024
- Develop and implement comprehensive sales strategies to expand Intocare Medical’s presence in the European market.
- Conduct regular travel across Europe to meet with customers, distributors, and partners in-person.
- Conduct market research to identify new trends, customer needs, and potential areas for product development or expansion.
- Executing and steering various tasks, including channel partnership management, pricing structure optimization, and nurturing stakeholder relationships, all while consistently achieving assigned targets and KPIs.
- Provide training and support to customers on the use of medical products.
- Manage and oversee contract renewals, pricing agreements, and terms of sale.
- Promote the company’s products at trade shows, conferences, and industry events across Europe.
- Additionally, I specialize in forecasting sales and budgets, formulating comprehensive sales and marketing strategies, leading operational processes, and implementing international procedural policies to ensure organizational excellence.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Product Manager
Endocare OÜ
01.2021 - 01.2023
- Develop and execute a comprehensive sales strategy tailored to the Estonian market, in line with Endocare's business goals.
- Identify new business opportunities, target accounts, and market segments (e.g., hospitals, clinics, and medical distributors).
- Conduct regular market analysis to understand customer needs, competitor activity, and industry trends.
- Build and maintain strong, long-term relationships with key healthcare providers, including doctors, medical professionals, hospitals, and clinics.
- Conduct frequent meetings with existing and potential customers to understand their needs and offer tailored solutions.
- Provide ongoing support and education to customers regarding Endocare’s medical products and technologies.
- Meet or exceed assigned sales targets and revenue goals.
- Work with the Endocare team, including sales support and logistics, to ensure timely product delivery and customer satisfaction.
- Conduct regular in-person meetings with existing clients and potential customers across Estonia.
- Responsible for Urology, Endoscopy, General Surgery,
Product Manager
AB Medical Group Eesti OÜ
01.2017 - 01.2021
- I conducted in-depth market research to understand customer needs, competitive landscape, and industry trends
- Developed and delivered training programs for users and healthcare professionals to ensure proper product usage
- I also defined pricing strategies based on market analysis, product value, and competitive positioning
- Mainly responsible for Medtronic products from General surgery (sutures, meshes, tackers), ENT, Orthopedic implants (Spine). Also surgical instruments (Rolan, Richard Wolf), Hospital/ Clinics equipment (Promotal).
Business Customer Adviser
Swedbank AS
01.2014 - 01.2016
- Ensure regular communication with clients to offer support, resolve concerns, and strengthen the customer relationship.
- Analyze clients’ financial situations and provide recommendations for optimizing their financial strategies, including funding, investments, and savings.
- Advise business clients on a wide range of banking products and services, including loans, credit facilities, cash management, business accounts, and insurance.
- Actively promote and sell Swedbank’s products and services to existing and potential business clients.
- Ensure that all financial advice and transactions comply with relevant regulatory and legal requirements.
- Collaborate with colleagues to tailor financial solutions to meet the complex needs of business clients.
- Ensure smooth processing of new accounts, loans, and other services, providing clients with all necessary information.
Sales Consultant
Runway International OÜ
01.2013 - 01.2014
- Promote and sell Runway International’s travel products or services (e.g., travel packages, travel accessories, corporate travel solutions, etc.) to Swedish customers.
- Provide ongoing customer support to resolve any issues, handle bookings, and ensure smooth travel experiences.
- Assist with post-sale follow-up to ensure customer satisfaction and explore opportunities for future business.
- Share client feedback with relevant teams to help improve services, offerings, and customer experience.
- Assist clients with online bookings and demonstrate how to use the company's digital tools or platform for a seamless experience.
Education
Masters - Communication management
Tallinn University
12.2021
Bachelor of Entrepreneurship and Business Administration -
Estonian Business School
Peetri, Harjumaa12.2017
High School -
Noarootsi Gymnasium
12.2013
Skills
- Sales management
- KPI analysis
- Sales budgeting
- Problem-solving abilities
- Customer Relationship Management
- Leadership
- Business development and planning
- B to B sales
- Sales territory growth
- Trust Building
- Influence
- Sales Negotiation
- Sales team training
- Verbal and written communication
Certification
- Public speaking training, 05/31/16
- Swedish language, Folkuniversitetet, 05/31/16
- Certified Scrum product owner, 12/31/16
- Different medical product trainings: Medtronic Sutures, Medtronic Meshes, Medtronic orthopedic products (Spine), Lasotronix and quanta system laser treatment, Medical stapling training, 01/01/17 - 12/31/24
Languages
Estonian
Russian
English
Swedish
Sport (gym, running), music (piano, drums)
I enjoy staying active and fit through regular gym workouts and running. The gym helps me build strength and endurance, while running allows me to clear my mind and stay in shape. On the music side, I have a passion for playing the piano, which I find relaxing and expressive, and I also enjoy drumming, which is a great way to release energy and rhythmically connect with music. Both activities provide me with balance and creativity in my life.
Timeline
E.U. Sales Manager
Intocare Medical
01.2023 - 07.2024
Product Manager
Endocare OÜ
01.2021 - 01.2023
Product Manager
AB Medical Group Eesti OÜ
01.2017 - 01.2021
Business Customer Adviser
Swedbank AS
01.2014 - 01.2016
Sales Consultant
Runway International OÜ
01.2013 - 01.2014
Bachelor of Entrepreneurship and Business Administration -
Estonian Business School
High School -
Noarootsi Gymnasium
Masters - Communication management
Tallinn University
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