RAGNAR PRUUNS
Tallinn
Summary
Results-driven Email Marketing Specialist with experience in creating, implementing, and optimizing email marketing campaigns. Strengths include strong knowledge of CRM systems, customer segmentation strategies, and A/B testing to improve conversion rates. Previous roles have seen significant improvements in email open rates and conversion metrics through strategic campaign planning and implementation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Database Specialist/Email Marketing Manager
Streetbrand OÜ (Ballzy)
Tallinn
11.2023 - Current
- Assisted in the installation and maintenance of database systems.
- Collaborated with design team to create visually appealing emails.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
- Created email templates, subject lines, and content for promotional emails.
- Managed and optimized online store operations
- Collaborated with IT team to integrate databases with other applications.
- Reviewed competitor's email strategy and identified areas for improvement.
- Optimized click-through rates and open rates through A and B testing.
- Maintained a database of subscribers by collecting information from various sources.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
Financial Analyst/ Retail Planner
Streetbrand OÜ (Ballzy)
09.2020 - 04.2022
- Data management specialist
- Database and data management: online store management: blog management:
- Monitored sales performance of new products and services to assess their impact on overall revenue growth.
- Displayed products to drive sales, using knowledge of consumer and market trends.
- Managed merchandise returns and exchanges efficiently to minimize losses.
- Coordinated seasonal merchandise changes and updates in line with fashion trends and consumer demand.
Store Associate
Streetbrand OÜ (Ballzy)
01.2019 - 01.2020
- Verified accuracy of promotional signs within store environment.
- Assisted customers with product selection based on their needs and preferences.
- Provided cash register operations and handled customer payments.
- Assigned duties such as restocking shelves or cleaning work areas to team members.
- Serving customers;
- Store maintenance.
Education
Bachelor's degree in Business - Business Economics
Tallinn University of Technology
06.2021
Secondary education -
Tallinna Kristiine Gümnaasium
06.2018
Skills
- Financial analysis
- MS Excel
- MS Power BI
- Adobe Photoshop
- Database Administration
- Data Warehousing
- Compiling Data
- Campaign Implementation
- Team building
- Email Marketing
- Microsoft Office
- Adobe Creative Cloud
- FLUENT IN ENGLISH
- Team Management
Affiliations
- Basketball
- Discgolf
- Padel
Certification
- Digital competence training in the Microsoft 365 environment, Tallinna Arvutikool, 55h
- Basic Photoshop training, NORT koolitused, 10h
Languages
- Estonian, mother tongue
- English, B1
- Russian, A2
References
References available upon request.
Timeline
Database Specialist/Email Marketing Manager
Streetbrand OÜ (Ballzy)
11.2023 - Current
Financial Analyst/ Retail Planner
Streetbrand OÜ (Ballzy)
09.2020 - 04.2022
Store Associate
Streetbrand OÜ (Ballzy)
01.2019 - 01.2020
Bachelor's degree in Business - Business Economics
Tallinn University of Technology
Secondary education -
Tallinna Kristiine Gümnaasium
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