Taivo Hiielaid
Tallinn,Harjumaa
Summary
Results-driven strategist with over 13 years of diverse experience in marketing, media, and product management across industries including media, investment services, and technology. Adept at crafting and executing innovative media strategies that align with business objectives and drive tangible results. Proven track record in leading account management for major local and international clients, spearheading new client acquisition projects, and driving business development as a product manager and partner in a digital marketing agency. Possesses a deep understanding of client perspectives as a media buyer, combined with a strategic, results-oriented business mindset from extensive product management and entrepreneurial experience. Confident strategic partner for media clients of any size in Estonia and abroad, with a strong ability to navigate the challenges faced by marketing leaders in large organizations.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Head of New Business/Partner
Convertal
Tallinn
02.2023 - Current
- Strategic Leadership: Orchestrating strategic initiatives to cultivate new business relationships, enhance company visibility, and expand the client portfolio
- Media Strategy Development: Designing and executing comprehensive online and offline campaigns driven by data analytics
- Data-Driven Insights: Utilizing data tracking and market analysis to inform strategic decisions, optimize customer journeys, and improve overall business performance
- Stakeholder Management: Building and maintaining strong relationships with key stakeholders and partners, ensuring alignment with company objectives and fostering collaborative efforts
Investment Services Product Manager
LHV
Tallinn
01.2022 - 02.2023
- Product Development: Spearheaded the creation, management, and strategic planning of LHV’s flagship online investment platforms, including LHV Trader, Online Investing, and Kasvukonto, resulting in a increase in user engagement and growth in market share
- Market Alignment: Aligned product features with market demands and regulatory requirements through strategic negotiation and stakeholder collaboration, ensuring compliance and competitive advantage
- Performance Optimization: Implemented data tracking systems to monitor product performance, enabling data-driven enhancements that improved user satisfaction by 20%
- Cross-Functional Collaboration: Coordinated with marketing, IT, and customer service teams to ensure seamless integration and successful product launches
Product Manager
Ekspress Meedia
Tallinn
03.2018 - 01.2022
- End-to-End Product Development: Directed the creation and deployment of digital products, overseeing all stages from initial concept to successful launch and adoption, including Delfi’s digital subscription service, which grew the subscriber base to over 70,000
- Customer Journey Enhancement: Optimized user experiences by streamlining service offerings and implementing feedback-driven improvements, resulting in increased user satisfaction and engagement
- Strategic Partnerships: Established and managed strategic partnerships with key industry players, enhancing product offerings and expanding market reach
- Go-to-Market Execution: Collaborated with marketing teams to develop and execute effective go-to-market strategies, leading to successful product launches
- SaaS Integration: Utilized SaaS platforms to drive product innovation and operational efficiency, supporting scalable growth and enhancing product capabilities
- Business Strategy & Development: Accountable for business strategy, business development, and product marketing initiatives that fueled Delfi digital subscription product adoption and revenue growth
Marketing Manager
Ekspress Meedia
Tallinn
06.2015 - 03.2018
- Marketing Strategy: Developed and executed comprehensive marketing strategies to boost brand awareness and drive customer acquisition through media and advertising campaigns, achieving a 30% increase in brand recognition
- Project Coordination: Managed cross-departmental projects to ensure alignment with marketing objectives and timely delivery of initiatives, enhancing operational efficiency
- Partner Relations: Maintained and strengthened relationships with external partners and vendors to support marketing campaigns and initiatives, fostering collaborative success
- Market Analysis: Conducted in-depth market research and analysis to inform campaign strategies and optimize marketing efforts, leading to more effective and targeted campaigns
- Public Representation: Acted as a spokesperson for marketing initiatives, delivering presentations and representing the company at industry events, enhancing the company’s public profile
- Award-Winning Campaigns: Led diverse marketing campaigns that garnered six Golden Egg Awards and multiple international accolades, significantly enhancing brand recognition and market presence
Account Manager
Mediacom Essence
Tallinn
11.2011 - 04.2014
- Relationship Management: Managed ongoing client relationships to ensure satisfaction and retention, fostering long-term partnerships with major clients such as Swedbank, Telia, Eesti Energia, and Circle K
- Strategic Partnership: Served as the main media strategy advisor for large clients, providing strategic guidance on media investments and marketing budget allocation
- Client Acquisition: Participated in numerous new client acquisition projects, creating media strategies and acting as the main presenter, contributing to business growth
- Communication Materials: Developed compelling written communication materials and presentations to support sales efforts and enhance client engagement
- Premier Client Management: Rapidly promoted to manage the agency’s premier clients, trusted to handle relationships during challenging times and played a pivotal role in safeguarding and enhancing client partnerships, contributing to sustained business success and high client retention rates
Digital Sales Executive
Altex Marketing
Tallinn
12.2010 - 10.2011
- Client Acquisition: Attracted and assisted new and existing clients by identifying their needs and presenting tailored internet marketing and advertising solutions, resulting in a 100% increase in client acquisition
- Sales Strategy: Developed and implemented effective sales strategies that drove growth and expanded the client base
- Relationship Management: Managed ongoing client relationships to ensure satisfaction and retention, fostering long-term partnerships and enhancing customer loyalty
- Communication Materials: Created compelling written communication materials to support sales efforts and enhance client engagement, improving sales effectiveness
Education
Bachelor’s - International Business, Marketing, Macroeconomics
University of Tartu
EstoniaSkills
- Strategic Planning & Development
- Media & Marketing Strategy
- Product Management
- Data Analysis & Tracking
- Market Research & Analysis
- Go-to-Market Strategy
- SaaS Integration
- Project Coordination
- Operations Research
- Content & Communication Strategy
- Leadership & Team Development
- Communication & Public Speaking
- Negotiation & Deal Closing
- Problem Solving
- Relationship Building
- Stakeholder Management
- Written Communication
- Presentations
- Empathy & Proactive Approach
Certification
- Certified Product Manager (CPM), Product Focus Berlin, 06/01/18
- Google Ads Measurement Certification, Google, 12/01/23
Languages
- Estonian, Native
- English, Fluent
Achievementsandawards
Six Golden Egg Awards, Ekspress Meedia, 2016-2021, Recognized for leading award-winning marketing campaigns.
Timeline
Head of New Business/Partner
Convertal
02.2023 - Current
Investment Services Product Manager
LHV
01.2022 - 02.2023
Product Manager
Ekspress Meedia
03.2018 - 01.2022
Marketing Manager
Ekspress Meedia
06.2015 - 03.2018
Account Manager
Mediacom Essence
11.2011 - 04.2014
Digital Sales Executive
Altex Marketing
12.2010 - 10.2011
Bachelor’s - International Business, Marketing, Macroeconomics
University of Tartu
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