Yiyang Yang
Tallinn
Summary
Experienced Strategic Business Analyst with expertise in product analysis, data-driven decision-making, and leadership. Proven track record of driving impactful changes and optimizing product performance. Skilled in leading cross-functional collaboration and translating complex data into actionable insights. Passionate about shaping data-informed product strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Strategic Business Analyst
Tickmill
01.2021 - Current
- Spearheaded business strategy initiatives, collaborating with cross-functional teams to identify growth opportunities with business case and drive business performance.
- Conducted comprehensive business analysis with tools (Goggle Analytics, Power BI, etc.) to assess potential impacts and identify opportunities for feature enhancement or change, utilizing exploratory data analysis and trend analysis techniques.
- Led product analysis efforts, evaluating product performance, identifying areas for improvement, and developing strategies for product optimization. Mentored and led product analysts, setting goals, and priorities to ensure timely delivery of high-quality analytics solutions.
- Played key role in project management office (PMO) activities, ensuring alignment with business objectives and facilitating project execution. Average 10 business cases per year are constructed and transformed into projects/product enhancements.
- Provided internal business consulting services, advising stakeholders on industry best practices and recommending solutions to enhance operational efficiency.
University Lecturer
Estonian Entrepreneurship University Of Applied Sc
09.2019 - 12.2021
- Delivered comprehensive lectures on product analysis methodologies, including data-driven decision-making, market research, and competitor analysis, to equip undergraduate students with skills necessary to excel in product management roles.
- Developed and implemented innovative teaching strategies, incorporating real-world case studies and practical exercises focused on product analysis techniques and best practices.
- Provided mentorship and guidance to students, fostering their proficiency in conducting product analysis and translating insights into actionable recommendations to drive product innovation and success.
Product Manager
TutorID
09.2019 - 06.2020
- Oversaw product management activities, including productization, analysis, and strategy development, to drive business growth and market penetration.
- Utilized data-driven decision-making processes to prioritize product features and enhancements, resulting in improved user experience and customer satisfaction.
- Led market entry initiatives, conducting market research and competitor analysis to identify market opportunities and develop go-to-market strategies.
Product Manager
Modash
02.2018 - 07.2019
- Managed a startup focused on influencer marketing technology, overseeing product development, design, and strategy.
- Developed strategic plans and roadmaps for product development, incorporating user testing and feedback and market insights to drive product innovation.
- Conducted consumer behavior research and requirements engineering to guide product design and feature prioritization.
Marketing Team Lead | Product Marketing Manager
PrepayWay AG
02.2018 - 12.2018
- Utilized data-driven insights to optimize digital campaigns, including SEO and social media, resulting in increased user engagement.
- Led cross-functional collaboration between marketing, sales, and product teams to ensure alignment of marketing efforts with overall business objectives and product development initiatives.
- Conducted market analysis and customer segmentation to inform product marketing strategies and drive sales growth.
Conversion Rate Optimization Specialist
FIIZY
03.2017 - 11.2017
Ericsson UX Designer (Internship)
Ericsson
05.2016 - 12.2016
Education
Master of Science - Human-Computer Interaction
Tallinna Ülikool
Tallinn, Estonia02.2017
Bachelor of Science - Digital Media
Beijing Normal University (Zhuhai)
Zhuhai, China06.2014
Skills
- Product Analytics
- Business Analysis
- Team management
- Stakeholder management
- Business Strategy
- Market Research
Certification
BCS Certificate in Business Analysis Practice V5.0
BCS Certificate in Requirement Engineering Cause
Languages
Chinese (Mandarin)
Native language
Chinese (Cantonese)
Advanced
C1
English
Advanced
C1
Estonian
Elementary
A2
Timeline
Strategic Business Analyst
Tickmill
01.2021 - Current
University Lecturer
Estonian Entrepreneurship University Of Applied Sc
09.2019 - 12.2021
Product Manager
TutorID
09.2019 - 06.2020
Product Manager
Modash
02.2018 - 07.2019
Marketing Team Lead | Product Marketing Manager
PrepayWay AG
02.2018 - 12.2018
Conversion Rate Optimization Specialist
FIIZY
03.2017 - 11.2017
Ericsson UX Designer (Internship)
Ericsson
05.2016 - 12.2016
Master of Science - Human-Computer Interaction
Tallinna Ülikool
Bachelor of Science - Digital Media
Beijing Normal University (Zhuhai)
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